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# Family-Focused Group Video Calls
Google Duo Added a New 'Family Mode' Along with Fun Features

By Daniel Johnson | Published 2020-05-11 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/google-duo1
References: [engadget](https://www.engadget.com/google-duo-family-mode-web-group-calls-192147106.html) & [duo.google](https://duo.google.com/about/)

[Google](https://www.trendhunter.com/trends/google-5) recently added a new 'family mode' to Google Dou, in order to better facilitate group calls. The new 'family mode' brings a number of features to Google Dou, including [AR effects](https://www.trendhunter.com/trends/meta-hyperscape-capture), and a draw feature. The effects will also be added to [Android and iOS devices](https://www.trendhunter.com/trends/android-emergency-live-video), as well as Mother Day themes.

Google also made the mute and hang-up buttons hidden by default, to prevent children from accidentally exiting the call. Additionally, the platform will look to introduce calls on web browsers in the near future. Where Chrome users can easily join calls, as well as send and receive invites.

Overall it is clear that Google is prioritizing functionality, at a time when demand for video calling is at an all-time high.

Image Credit: Google

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 15% | Activity: 14% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Key Themes Behind This Trend

- **Family-focused Video Calls:** Facilitating group calls with family-oriented features presents disruptive opportunities in video communication technology.
- **AR Effects Integration:** Integrating Augmented Reality effects into group video calls raises new possibilities for engaging remote audience interactions.
- **Cross-platform Accessibility:** Increasing accessibility to group video calls across multiple platforms and devices has the potential to transform remote communication.

### Where This Applies

- **Communication Services:** Communication Services can leverage family-focused features and cross-platform accessibility to improve remote communications.
- **Technology:** Integrating AR effects and new functionalities in video communication technology has the potential to improve user engagement and expand customer base.
- **Education:** Cross-platform accessibility of group video calls can improve remote learning and lead to more inclusive and engaging virtual education.

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