# Reality Constructing LEGO Experiments Google Build Lets Anybody Be an Architect By Michael Baxter | Published 2014-02-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-build References: [designboom](http://www.designboom.com/technology/google-build-a-chrome-experiment-with-lego-01-30-2014/) & [google](https://www.google.com/intl/en/chrome/browser/) It seems like [Google](https://www.trendhunter.com/trends/brick-dangerous) is everywhere and with Google Build, the brand even dipped its hands into architecture as well. Google Build will put the power to create buildings and monuments in the hands of the everyday person. [LEGO](https://www.trendhunter.com/trends/lego-and-wallpaper) was and still is the toy that kids hunger after. Being able to let your imagination run wild with colorful blocks always ended up with some of the most inspired pieces of amateur architecture for children and adults alike. Google Build looks to literally ‘build’ on that. Google Build will bring the [colored blocks to the Internet](https://www.trendhunter.com/trends/lego-play-app) and allow users to mold them into large and fantastic structure just by moving their mouse around the screen. This project will take LEGO and individual creativity a step farther. Photo Credits: [designboom](http://www.designboom.com/technology/google-build-a-chrome-experiment-with-lego-01-30-2014/class=FourteenG), [google](https://www.google.com/intl/en/chrome/browser/class=FourteenG) ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 23% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Virtual LEGO Building:** Creating virtual models of LEGO creations using Google Build is a disruptive innovation opportunity for the toy and gaming industry. - **Crowdsourced Architecture Design:** Using Google Build to allow a crowd to design and build structures is a disruptive innovation opportunity for the architecture and construction industries. - **Online DIY Architecture:** Empowering individuals to design and build structures online using Google Build is a disruptive innovation opportunity for the e-learning industry. ### Who This Affects Most - **Toy and Gaming Industry:** The integration of virtual models of LEGO creations through Google Build can disrupt the toy and gaming industry by encouraging children to create virtually and sparking their creativity. - **Architecture and Construction Industry:** Using Google Build to crowdsource architecture design can disrupt the architecture and construction industry by allowing a larger pool of ideas to contribute to cost-effective and sustainable building designs. - **E-learning Industry:** Empowering individuals to design and build structures online using Google Build can disrupt the e-learning industry and revolutionize the way architecture and design are taught online. ## Related on Trend Hunter - [Imaginative Buildable Magazines](https://www.trendhunter.com/trends/lego-and-wallpaper.md) - [Block Puzzle Modular Dollhouses](https://www.trendhunter.com/trends/dollhouse-concept.md) - [Tech-Driven Building Toys](https://www.trendhunter.com/trends/lego-9.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md) - [Building Block Art Sets](https://www.trendhunter.com/trends/art-project-create-together.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Offline Game-Inspired Brick Sets](https://www.trendhunter.com/trends/brick-dangerous.md) - [Building Block Launderettes](https://www.trendhunter.com/trends/launderette-of-dream.md) - [Factory-Adjacent Dynamic Offices](https://www.trendhunter.com/trends/innovation-campus-1.md)