# Culturomic Search Engines Google Books Ngram Viewer Shows Cultural Trends By Summer Luu | Published 2010-12-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/google-books-ngram-viewer References: [huffingtonpost](http://www.huffingtonpost.com/2010/12/17/google-ngrams_n_798320.html#210846) & [ngrams.googlelabs](http://ngrams.googlelabs.com/info) [Google](https://www.trendhunter.com/trends/multi-search) and scientists from [Harvard University](https://www.trendhunter.com/trends/independent-scoring-system) have coined the term “culturomics” in its latest launch of Google Books Ngram Viewer. The database consists of more than 5.2 million digital books published between 1500 and 2008 (fiction and non-fiction). Users can type in a word and track its popularity, how frequently its been used and its changes in usage throughout history. The [Google Books Ngram Viewer search tool](https://www.trendhunter.com/trends/aipowered-search) quantifies the evolution of words and language and depicts history’s cultural trends. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Culturomics:** Explore the cultural trends and evolution of words and language through digital books. - **Ngram Viewer:** Track the popularity and usage changes of words throughout history using Google Books Ngram Viewer. - **Quantifying Language:** Quantify the usage and trends of words and language to gain insights into cultural shifts. ### Who This Affects Most - **Digital Publishing:** Digital publishers can utilize culturomics and Ngram Viewer to analyze language and cultural trends in their publications. - **Data Analytics:** Data analytics companies can leverage the vast amount of data from Google Books Ngram Viewer to provide insights on historical language usage and cultural trends. - **Academia:** Researchers and academic institutions can utilize Ngram Viewer to study the evolution of words and language in different fields or historical periods. ## Related on Trend Hunter - [AI-Powered Cultural Trend Tools](https://www.trendhunter.com/trends/culture-decoder.md) - [Time-Traveling Internet Searches](https://www.trendhunter.com/trends/search-a-year.md) - [Versatile Search Engine Tools](https://www.trendhunter.com/trends/multi-search.md) - [Niche Search Engine Tools](https://www.trendhunter.com/trends/globe-explorer.md) - [Cultural Power Assessment Tools](https://www.trendhunter.com/trends/cultural-power-index.md) - [Advanced Research Tools](https://www.trendhunter.com/trends/gigabrain.md) - [Real-Time Emotion Trackers](https://www.trendhunter.com/trends/global-mood-ring.md) - [Multi-Search Engine Expansions](https://www.trendhunter.com/trends/multisearch-feature.md) - [Document-Finding Search Tools](https://www.trendhunter.com/trends/docufinder.md)