# Conversational AI Assistants 'Google Assistant' Introduces the Next Generation of Google Now By Laura McQuarrie | Published 2016-05-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-assistant References: [pcworld](http://www.pcworld.com/article/3071647/google-io/google-assistant-is-like-a-conversational-google-now-on-steroids.html) & [googleblog.blogspot](https://googleblog.blogspot.ca/2016/05/io-building-next-evolution-of-google.html) At the 2016 Google I/O developer conference, Google announced the next generation of smart AI technology with advanced natural language recognition. The system is like a combination of Google Search and Google Now, but enables people to use conversational language in order to ask questions and carry out tasks. For instance, when standing in front of a famous sculpture, a user is able to ask: "Who designed this?" Using a combination of location data and image recognition, Google Assistant will be able to instantly provide an answer. Google Assistant is set to rival comparable AI assistants, including Apple's Siri, [Microsoft's](https://www.trendhunter.com/trends/microsoft-mico) Cortana and Amazon's Alexa. Google Assistant is integrated into other new releases announced at I/O, including the Google Home system and the Allo messenger app. The smart AI will also be able to tap into a number of other major third-party apps such as Uber, [Instacart](https://www.trendhunter.com/trends/ask-instacart), [WhatsApp](https://www.trendhunter.com/trends/talkai-virtual-assistant) and Pandora. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 46% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Advanced Natural Language Recognition:** Advanced natural language recognition technology allows for conversational interactions with AI assistants. - **Integration with Third-party Apps:** AI assistants like Google Assistant can integrate with third-party apps to provide a seamless user experience. - **Smart AI for Home Automation:** AI assistants like Google Assistant can be integrated into smart home systems, allowing for voice-controlled automation. ### Who This Affects Most - **Artificial Intelligence:** AI technology providers can develop advanced natural language recognition systems for conversational AI assistants. - **Mobile Applications:** Developers can integrate conversational AI assistants into mobile apps, enhancing user experiences. - **Smart Home Technology:** Companies in the smart home industry can partner with AI assistants like Google Assistant to offer voice-controlled home automation solutions. ## Related on Trend Hunter - [AI-Enhanced Smartphone Assistants](https://www.trendhunter.com/trends/bixby-1.md) - [Enhanced Generative AI Assistants](https://www.trendhunter.com/trends/amazon-alexa-plus.md) - [Next-Generation Conversational Search Tools](https://www.trendhunter.com/trends/conversational-search.md) - [AI-Powered Search Bots](https://www.trendhunter.com/trends/google-lamda.md) - [AI-Powered Customer Assistants](https://www.trendhunter.com/trends/xiaoai.md) - [Multi-Device AI Assistants](https://www.trendhunter.com/trends/hey-tuya.md) - [Personable Voice-Powered AI Assistants](https://www.trendhunter.com/trends/mia1.md) - [AI-Powered App Assistants](https://www.trendhunter.com/trends/yelp-assistant.md) - [Mobile App AI Assistants](https://www.trendhunter.com/trends/aria-ai.md)