# Artist-Designed Bots The Google Assistant Personality is Fleshed Out by Ryan Germick & Emma Coats By Meghan Young | Published 2016-05-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-assistant-personality References: [fastcompany](http://www.fastcompany.com/3060180/google-enlists-artists-to-make-bots-feel-like-friends) & [google](http://www.google.com) By focusing on a Google Assistant personality, the giant tech company hopes to vastly differentiate its bot product from similar ones. As more and more people interact with such helpful programs, it's important to retain a level of human touch. In this case, that is being Ryan Germick, who heads the Google Doodle team in Mountain View, and Emma Coats, a freelance artist best known for her time as a story artist at [Pixar](https://www.trendhunter.com/trends/magical-companion). The Google Assistant personality will manifest through [humor and storytelling smarts](https://www.trendhunter.com/trends/unreasonable-ai). Coats shares, "One of the things that we’re working on is how to make it relatable. How does the character think of itself in a way that you can relate to? What is its childhood?" ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 32% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **Bot Personality:** Creating a unique and relatable bot personality can differentiate a product from other similar ones. - **Humor and Storytelling Smarts:** Incorporating humor and storytelling abilities into a bot's personality can enhance its relatability. - **Retaining Human Touch:** As people interact more with bots, it is important to maintain a sense of human touch in their design. ### Where This Applies - **Technology:** Tech companies can leverage bot personalities to enhance user experiences and differentiate their products. - **Art and Design:** The use of freelance artists in developing bot personalities can bring creativity and unique perspectives to the industry. - **Entertainment:** Bots with engaging personalities and storytelling abilities have the potential to revolutionize the entertainment industry, offering interactive and immersive experiences. ## Related on Trend Hunter - [Humanlike AI Ads](https://www.trendhunter.com/trends/google-pixel-ad.md) - [Personalized AI Assistants](https://www.trendhunter.com/trends/me-bot.md) - [Personable Voice-Powered AI Assistants](https://www.trendhunter.com/trends/mia1.md) - [AI Chatbot Personality Options](https://www.trendhunter.com/trends/bings-ai.md) - [AI-Powered Personalized Avatars](https://www.trendhunter.com/trends/vlogger-ai.md) - [Spirited AI Agents](https://www.trendhunter.com/trends/the-filmologist.md) - [Adaptive AI Personalities](https://www.trendhunter.com/trends/gpt51.md) - [Ai Personal Assistants](https://www.trendhunter.com/trends/mico.md) - [Multimodal AI Assistants](https://www.trendhunter.com/trends/project-astra.md)