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# Star-Studded Tech Commercials
This Google Assistant Ad Features Crazy Rich Asians Star Awkwafina

By Jana Pijak | Published 2019-04-16 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/google-assistant-ad
References: [youtube](https://www.youtube.com/watch?v=AhaPyRGKQ5M)

This Google Assistant ad spotlights the technology's informative and convenient features and stars Crazy Rich Asians star Awkwafina. The [actress and rapper](https://www.trendhunter.com/trends/nova-starr) recently gained global fame with her role in the cult film which aims to celebrate representation with an all-Asian cast.

This Google Assistant ad chronicles various subjects as they ask questions like "show me the lasagna recipe" or "show me the door" only to be prompted to a tasty recipe link or live security camera footage of their home's entryway. Awkwafina achieves comedic gold while asking Google Assistant "show me what a healthy succulent looks like," only to reveal a healthy plant image next to the dried plant she holds in her hands.

This [comedic celebrity ad](https://www.trendhunter.com/trends/doja-cat-2) targets Millennials both with the way it showcases Google Assistant's features and with its callout of bad plant care etiquette -- a challenge many face while balancing a healthy social life and hectic work schedule.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 12% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### Why This Trend Is Growing

- **Celebrity Endorsements in Tech Ads:** Capitalizing on the popularity of celebrities in commercials can create buzz and appeal for technology products.
- **Convenience and Information in Technology:** The emphasis on convenience and access to information in technology advertisements mirrors the growing demand for quick and easy solutions in various industries.
- **Representation and Diversity in Advertising:** Promoting diversity and representation in advertising can resonate with a wider audience and make a brand more inclusive.

### Industries Being Reshaped

- **Technology:** Integrating the comedic and informative aspects of technology can disrupt the way people interact with devices and access information.
- **Food and Recipe:** Tech solutions that provide recipe suggestions and cooking tips can revolutionize the way people explore and prepare meals.
- **Home Security:** Incorporating live security camera footage into home automation devices can transform the way people monitor and secure their homes.

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