# Card-Based App Feeds The Google App Feed Will Include Relevant Information Based on Searches By Joey Haar | Published 2017-07-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-app-feed References: [techcrunch](https://techcrunch.com/2017/07/19/google-feed/?ncid=rss&utm_source=tcfbpage&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29&utm_content=FaceBook&sr_share=facebook) & [blog.google](https://www.blog.google/products/search/google-app-update-making-it-easier-keep-things-you-need-know/) The [Google](https://www.trendhunter.com/trends/circle-to-search) app introduced a new feature early this year, and the company has now begun rolling out the new Google app feed to the majority of its users. The feed is different from something like [Facebook](https://www.trendhunter.com/trends/flipboard-1) or [Twitter](https://www.trendhunter.com/trends/particle-news) because it doesn't compose itself based on followers or connections. Rather, the new Google app feed organizes content based on search data and information that Google collects on users' interests. The Google app feed will present these pieces of information as cards, with each card relating to a different topic. For instance, if Google gathers that a user is a fan of a particular sports team, one of the cards on the feed might be the box score from that team's game the previous night. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Data-driven Personalization:** The use of collected data to personalize content and recommendations for individual users. - **Card-based Content Delivery:** The presentation of content as cards, with each card relating to a different topic or piece of information. - **Search-based Feeds:** The organization of content in a feed based on user searches and collected data on interests and preferences. ### Who This Affects Most - **Digital Marketing:** Opportunities to create personalized digital marketing campaigns using user data. - **Content Delivery Platforms:** Opportunities to develop card-based content delivery platforms for various industries. - **Search Engines:** Opportunities to integrate search-based feeds and data-driven personalization in search engine interfaces. ## Related on Trend Hunter - [AI-Powered Search Engine Features](https://www.trendhunter.com/trends/circle-to-search.md) - [AI-Powered Audio News Podcasts](https://www.trendhunter.com/trends/google-discover-daily-listen.md) - [Cross-Platform Aggregator Apps](https://www.trendhunter.com/trends/flipboard-surf.md) - [AI-Powered Try-On Shopping Features](https://www.trendhunter.com/trends/the-doppl-app.md) - [Browser Updated Privacy Features](https://www.trendhunter.com/trends/google-search-1.md) - [AI-Powered Web Features](https://www.trendhunter.com/trends/ai-overviews.md) - [Content Aggregation Tools](https://www.trendhunter.com/trends/feedboard.md) - [Smart Content Aggregators](https://www.trendhunter.com/trends/personalized-article-discovery-app.md) - [Search-Enhancing Drawing Tools](https://www.trendhunter.com/trends/google-8.md)