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# Adorable Mobile Mascots
Google Android Mini Figures Jump from Phones to Reality

By Matt Ho | Published 2011-07-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/google-android-mini-figures
References: [gadgetsin](http://gadgetsin.com/google-android-mini-figures-summer-special-edition.htm) & [blog.dyzplastic](http://blog.dyzplastic.com/2011/06/android-mini-collectible-summer-special.html)

I've always thought that the mascot for Android software was quite, well, adorable, so it's pretty cool to see them in reality thanks to the [Google](https://www.trendhunter.com/trends/brick-dangerous) Android Mini Figures.

A new series of the Google Android Mini Figures are being released by DKE very soon for those looking to finish off their collection. All the Google Android Mini Figures are designed by founder of Android mini collectible Andrew Bell. As you can see, the theme involves heroes and villains with each of the droids decked out in attire that's appropriate to their persona. They have some pretty snappy names too like El Poderoso and Greentooth.

These may not be a part of [Bearbricks](https://www.trendhunter.com/trends/berbrick-x-tamagotchi) or Ron English toys, but the Google Android Mini Figures would make a great addition to your collection of [designer toys](https://www.trendhunter.com/trends/pop-top).

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 54% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Designer Toy Collectibles:** The release of Google Android Mini Figures creates an opportunity for businesses to explore designer toy collectibles.
- **Mobile Mascots:** The demand for mobile mascots as physical figurines creates an opportunity for businesses to leverage brand characters for merchandising.
- **Character Merchandising:** The popularity of Google Android Mini Figures highlights the opportunity for businesses to invest in character merchandising for their brand mascots.

### Industries Being Reshaped

- **Toy Manufacturing:** Toy manufacturers can leverage the trend of designer toy collectibles by producing new and unique figurines for collectors.
- **Tech Companies:** Tech companies can explore the opportunity of character merchandising by creating physical figurines of their brand mascots.
- **Advertising and Marketing:** Marketing agencies can advise their clients on the potential for merchandising their brand mascots as a promotional tool.

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