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# Teen Geofilter Design Contests
Google and Snapchat Have Partnered in the #MyFutureMe Contest

By Ell Smith | Published 2017-10-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/google-and-snapchat
References: [psfk](https://www.psfk.com/2017/10/google-snapchat-teen-coding-contest-next-official-snap-lens.html) & [madewithcode](https://www.madewithcode.com/projects/snapchat)

[Google](https://www.trendhunter.com/trends/specs) and [Snapchat](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program) have partnered for #MyFutureMe -- a contest for teenagers ages 13-18 which challenges participants to create a unique Snapchat lens.

In order to participate, teens must build a geofilter lens using a coding activity designed by 'Made with Code's' website. The contest states that the Snapchat lens should be designed with the future in mind, prompting each participant to create a lens which represents what the individual believes the future holds or represents. After completion of the design, participants must submit a 100-word entry describing the image, stating how or what must be done, both personally and collectively, to attain the future that was designed.

The contest winner will be flown to a TEDWomen conference the following month, where Google and Snapchat engineers will help develop the lens.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 33% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Teen Geofilter Design Contests:** The rise in popularity of teen geofilter design contests opens up opportunities for companies to engage with younger generations and tap into their creativity.
- **Collaboration Between Social Media Platforms and Coding Education:** The partnership between Google and Snapchat for the #MyFutureMe contest highlights the potential for collaboration between social media platforms and coding education organizations.
- **Future-focused Design Challenges:** Design contests that prompt participants to envision and design for the future present opportunities for companies to foster innovation and gather new insights into emerging trends and perspectives.

### Industries Being Reshaped

- **Social Media:** Social media companies can leverage teen geofilter design contests to engage younger audiences and provide a platform for creativity and self-expression.
- **Education:** Educational organizations focused on teaching coding skills can collaborate with social media platforms to provide engaging and practical exercises for students.
- **Marketing and Advertising:** Marketing and advertising firms can use insights gained from future-focused design contests to inform their creative strategies and stay ahead of emerging trends and consumer preferences.

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