# Fashionable Tech Partnerships Google and Luxottica Team up to Make Hip Wearable Technology By Jamie Danielle Munro | Published 2014-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/google-and-luxottica References: [designboom](http://www.designboom.com/technology/google-luxottica-glass-partnership-03-25-2014/) & [luxottica](http://www.luxottica.com/en/luxottica-google-glass) [Google](https://www.trendhunter.com/trends/smart-glasses-1) Glasses have had a bad reputation for not looking like the most fashionable tech accessory, but now that Google and Luxottica have teamed up, all of this could change. The fashion brand and tech powerhouse are now working together to create Google Glasses that actually look good. This could be a game-changer in both industries, forcing fashion designers to upgrade their looks with more practical digital features, and opening up the technology sector to even more wearable software. Either way this is good news for those who like the idea of Google Glasses, but would never be caught dead wearing a pair. With the Google and Luxottica partnership, it might not be far fetched to see 50% of people wearing glasses in the dark next year. Photo Credits: [designboom](http://www.designboom.com/technology/google-luxottica-glass-partnership-03-25-2014/), [luxottica](http://www.luxottica.com/en/luxottica-google-glass) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-tech Partnerships:** The collaboration between fashion and technology companies will continue to revolutionize wearable technology aesthetics and make them more practical. - **Wearable Technology Design:** Wearable technology designers will be pushed to innovate and incorporate more practical, fashionable features into their creations. - **Smart Glasses Industry:** The smart glasses industry will grow and offer more stylish and practical options for consumers to choose from as a result of this collaboration. ### Sectors Adopting This - **Fashion Industry:** Fashion companies can partner with tech companies to create stylish, practical wearable technology without sacrificing fashion. - **Technology Industry:** Technology companies can partner with fashion companies to incorporate practical, fashionable features in their wearable technology products. - **Eyewear Industry:** Eyewear companies can create more practical, high-tech glasses to compete with smart glasses in the market, thereby expanding their product lines. ## Related on Trend Hunter - [AI-Integrated Eyewear Partnerships](https://www.trendhunter.com/trends/smart-glasses-1.md) - [Collaborative Smart Glasses](https://www.trendhunter.com/trends/collaborative-smart-glasses.md) - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [Wearable Tech Collaboratie Eyewear](https://www.trendhunter.com/trends/oakley-meta-hstn.md) - [AI-Enhanced Eyewear Collections](https://www.trendhunter.com/trends/von-miller-and-glassesusacom.md) - [Gemini Smart Glasses](https://www.trendhunter.com/trends/ai-glasses-1.md) - [Tech-Equipped Eyewear Designs](https://www.trendhunter.com/trends/nautica.md) - [Apparel-Branded Smart Eyewear](https://www.trendhunter.com/trends/reebok-smart-eyewear.md) - [AI-Powered Smart Eyewear](https://www.trendhunter.com/trends/meta-hstn.md)