# Machine Learning Analytic Tools Google Analytics Will Now Automatically Highlight Key Figures By Daniel Johnson | Published 2020-10-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-analytics1 References: [techcrunch](https://techcrunch.com/2020/10/14/google-analytics-update-uses-machine-learning-to-surface-more-critical-customer-data/) & [blog.google](https://blog.google/products/marketingplatform/analytics/new_google_analytics) [Google](https://www.trendhunter.com/trends/google-ai) recently updated Google Analytics in order to help companies gain insight into their customers. The announcement was made by Vidhya Srinivasan, the vice president of measurement, analytics and buying platforms. The new features were created due to CVOID, and its impact on changing consumer dynamics. Some of the new Google Analytics features include [integration with machine learning](https://www.trendhunter.com/trends/machinelearning-resilience-infrastructure), which will automatically highlight data that may be important to marketers. This feature works with Google Ads, as well as [YouTube](https://www.trendhunter.com/trends/youtube-8), Gmail, and Google Search. highlighting key data points automatically will ensure that companies don't miss important information, and gives them the ability to act sooner. Srinivasan also indicates that new analytic tools also consider privacy laws. Image Credit: Google ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **Integration of Machine Learning:** Opportunity for businesses to leverage machine learning algorithms to automatically highlight key data points and gain deeper insights into customer behavior. - **Automated Data Highlighting:** Opportunity to utilize automated data highlighting features to quickly identify important information and make informed decisions. - **Consideration of Privacy Laws:** Opportunity for businesses to use analytic tools that are compliant with privacy laws, ensuring data protection and customer trust. ### Industries Being Reshaped - **Marketing and Advertising:** Disruptive innovation opportunities for marketers and advertisers to enhance data-driven decision-making and improve campaign performance. - **E-commerce:** Opportunity for e-commerce companies to optimize customer experiences and drive sales by effectively utilizing machine learning analytics. - **Technology and Software:** Disruptive innovation opportunities for technology and software companies to develop advanced analytic tools that integrate machine learning and prioritize privacy. ## Related on Trend Hunter - [Simplified Analytics Setups](https://www.trendhunter.com/trends/amplitude-made-easy.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md) - [AI Product Analytics](https://www.trendhunter.com/trends/amplitude.md) - [AI-Powered Web Features](https://www.trendhunter.com/trends/ai-overviews.md) - [Workspace Analytics Features](https://www.trendhunter.com/trends/linkedin-analytics.md) - [AI-Powered Video Advertisements](https://www.trendhunter.com/trends/youtube-8.md) - [AI-Powered Creative Analytics Platforms](https://www.trendhunter.com/trends/segwise-creative-analytics.md) - [AI-Powered Revenue Suites](https://www.trendhunter.com/trends/klaviyo-ai.md) - [Analytics Alternative Data](https://www.trendhunter.com/trends/lisan-data.md)