# AR-Enabled Try-On Tools Google Launches an AR-Based Try-On Tool for Hair and Foundation By Kanesa D | Published 2023-10-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/google-6 References: [socialmediatoday](https://www.socialmediatoday.com/news/google-launches-ar-try-on-tools-for-hair-color-and-foundation/697834/) & [google](http://google.com)  [Google](https://www.trendhunter.com/trends/google-shopping) unveils a new foundation and hair color try-on tool for consumers to experiment with before their next makeup or hair appointment. Users will now have access to AR hair color try-on experiences, allowing them to experiment with different hair tones in real time. Additionally, Google is introducing a foundation try-on feature that enables users to visualize themselves with different types of makeup. These AR enhancements aim to provide consumers with a more immersive and informative shopping experience in the beauty and cosmetics sector. “Now, if you’re shopping for at-home hair color, you can see what different shades from the [L’Oreal](https://www.trendhunter.com/trends/ar-packaging-experience) suite of brands might look like on you or a model who resonates with you. Other brands, like Splat and [Revlon](https://www.trendhunter.com/trends/walmart-beauty-virtual-tryon), will be available to try on soon," said the company in a statement. Google also has plans to add AR lip and eye makeup tools in the near future. Image Credit: Google ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 16% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Ar-based Try-on Tools:** The use of AR-based try-on tools is a growing trend in the beauty and cosmetics sector, allowing consumers to experiment with different hair colors and foundation types. - **Real-time Hair Color Try-on:** Real-time hair color try-on experiences powered by AR technology are revolutionizing the beauty and cosmetics industry, providing consumers with the ability to visualize themselves with different hair tones. - **Immersive Makeup Try-on Experiences:** The introduction of foundation try-on features using AR technology is creating immersive shopping experiences in the beauty and cosmetics industry, empowering consumers to virtually try out different types of makeup. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry can leverage AR-based try-on tools to provide consumers with more immersive and informative shopping experiences, enabling them to experiment with different products before making a purchase. - **Hair Color Products:** Hair color product brands have the opportunity to incorporate AR technology into their marketing strategies, allowing consumers to try on different hair shades in real-time and increasing engagement with their products. - **Foundation Makeup Brands:** Foundation makeup brands can leverage AR try-on features to enhance their product offerings, offering consumers the ability to visualize themselves wearing different types of foundation and helping them make more informed purchasing decisions. ## Related on Trend Hunter - [AR Retailer Haircare Experiences](https://www.trendhunter.com/trends/walmart-beauty-virtual-tryon.md) - [AR-Enhanced Hair Dye Boxes](https://www.trendhunter.com/trends/ar-packaging-experience.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [Size-Replicating Try-On Technologies](https://www.trendhunter.com/trends/google-shopping.md) - [AR-Enabled Google Tools](https://www.trendhunter.com/trends/google-7.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [AR-Powered Furniture Lenses](https://www.trendhunter.com/trends/google-search-2.md)