# Snack-Sized Brownie Desserts The Mr Kipling Gooey Brownie Bites Come in Two Flavors By Michael Hemsworth | Published 2022-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gooey-brownie-bites References: [foodbev](https://www.foodbev.com/news/mr-kipling-expands-range-with-trio-of-brownies/) & [mrkipling](https://www.mrkipling.co.uk)  Consumer demand for small desserts and snacks is continuing to increase with brands responding with products like the new [Mr Kipling](https://www.trendhunter.com/trends/premier-foods-cake) Gooey Brownie Bites. The snack bites come in two flavors including Salted Caramel and Double Chocolate, which are both crafted with a rich brownie base for a decadent touch. After being paired with their namesake flavor, the brownies are covered in a thick coating of milk chocolate and come in boxes of 10 servings to support portioned enjoyment. Brand Director for Sweet Treats at [Premier Foods](https://www.trendhunter.com/trends/new-mr-kipling-cakes) Mathew Bird commented on the launch of the Mr Kipling Gooey Brownie Bites saying, "We are excited to be expanding this popular range with brownies – and our first ever [Signature Collection](https://www.trendhunter.com/trends/the-mr-kipling-signature-collection) bite-sized treat – that will meet growing demand for evening indulgence and increase penetration with younger consumers." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 22% | Activity: 10% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Small Desserts:** The trend of creating snack-sized desserts and treats is increasing, creating opportunities for brands to offer unique and indulgent flavors that appeal to younger consumers and support portion control. - **Gourmet Snacks:** Brands are diversifying their snack offerings by creating gourmet options, using rich and decadent ingredients, elevating traditional snacks into premium indulgence products. - **Indulgent Convenience:** The market is seeing a rise in demand for convenient, individualized indulgent desserts and snacks that can be consumed on-the-go, providing opportunities for brands to create indulgence items with ease of access. ### Industries Being Reshaped - **Snack Foods:** The snack industry is embracing the trend of small desserts and snacks, providing innovative and indulgent products in an effort to meet growing demand for nighttime snacking and convenient on-the-go options. - **Confectionery:** The confectionery industry is expanding its reach by creating new and unique treats that appeal to a younger demographic, including gourmet snack offerings, filling gaps in the market for convenient and flavorful indulgence products. - **Dessert Mixes:** Companies offering dessert mixes that make baking and indulging in sweets easier and more convenient could gain traction by adding more flavors, creating unique formulations, and providing options for small-batch or individualized desserts. ## Related on Trend Hunter - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Restaurant-Inspired Pudding Cakes](https://www.trendhunter.com/trends/the-mr-kipling-signature-collection.md) - [Snacking-Friendly Donut Bites](https://www.trendhunter.com/trends/double-chocolate-filled-donut-bites.md) - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Indulgent At-Home Baking Mixes](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes.md) - [Everyday Indulgence Loaf Cakes](https://www.trendhunter.com/trends/mr-kipling-loaf-cakes.md) - [Festive Snack Cake Desserts](https://www.trendhunter.com/trends/mr-kipling-signature-collection.md) - [Mini Classic Cake Bites](https://www.trendhunter.com/trends/mini-cake-bites.md) - [Veggie-Packed Brownie Snacks](https://www.trendhunter.com/trends/veggies-made-great-brownie-bites.md)