# Vase-Lined Freeways The Goodyear Trust It Ad Campaign Keeps Precious Art Safe By Meghan Young | Published 2011-10-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/goodyear-trust-it References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/good-year-painting-vase/) & [yrbrasil.br](http://yrbrasil.com.br) The [Goodyear Trust](https://www.trendhunter.com/trends/sustainable-tires) It ad campaign takes an interesting turn, both literally and figuratively, advertising the capabilities of its tires. Instead of portraying a potentially life-threatening turn on the freeway, which is made much safer thanks to Goodyear tires, these print ads takes a more materialistic route. Conceived and executed by Sao Paolo-based ad agency Y&R, the Goodyear Trust It ad campaign imagines a highway lined with precious vases and [famous paintings](https://www.trendhunter.com/trends/pointillism). Considering that many fancy themselves immortal, targeting fragile pieces of art is quite clever. Without the precision and tractability offered by [Goodyear Tires](https://www.trendhunter.com/trends/airless-goodyear-tire), these paintings and vases are at the mercy of unexpected slips and slides. The Goodyear Trust It ad campaign was photographed by Platinum Getty Images. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Art Protection:** Disruptive innovation opportunity: Develop advanced protective materials and methods specifically designed to safeguard valuable artwork during transportation. - **Safety Advertising:** Disruptive innovation opportunity: Create new advertising strategies that highlight the safety features of products or services in a visually compelling way. - **Creative Imagery:** Disruptive innovation opportunity: Explore unconventional and imaginative ways to visually communicate the benefits and features of a brand or product. ### Where This Applies - **Automotive:** Disruptive innovation opportunity: Develop innovative tire technologies that enhance safety and performance on the road. - **Art Logistics:** Disruptive innovation opportunity: Create efficient and secure art transportation solutions that minimize the risk of damage to valuable artwork. - **Advertising and Marketing:** Disruptive innovation opportunity: Invent novel advertising concepts and campaigns that capture attention and resonate with consumers on an emotional level. ## Related on Trend Hunter - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)