# Titillating Tire-Couture Ads This Goodyear Dunlop Branding is Crafty and Original By Josh Triantafilou | Published 2012-05-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/goodyear-dunlop References: [behance.net](http://www.behance.net/gallery/Treadwear/1063085) & [agentur-awr.de](http://www.agentur-awr.de/) [Goodyear](https://www.trendhunter.com/trends/anti-social-social-club-and-goodyear) Dunlop recently approached the advertising agency Anzinger | Wüschner | Rasp to come up with a [branding initiative](https://www.trendhunter.com/trends/legitimate-you) that would succinctly and compellingly convey the company's most appealing qualities: robustness, armor and strength. Its response was to adorn models in thick, undulating tires for a look that makes polyvinyl couture seem like an octogenarian's cardigan. Normally, swaths of rubber wrapping their way around a half-nude model like a python around a branch isn't the first image that comes to mind when thinking about a tire company. Yet, this is what entices one to look at the ads. As such, the minds behind this original concept deserve credit. In charge of [costume design](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) and post-production work was Carl Elkins. Hair and make up were styled courtesy of Susan Voss-Redfern. Last but not least, Mierswa-Kluska studio were responsible for the photography. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Tire-couture Marketing:** There is potential for tire companies to disrupt traditional advertising by utilizing unexpected visual aesthetics like couture fashion. - **Polyvinyl Couture Trend:** Fashion brands could explore using tire materials in their designs, leveraging this conceptual trend to create one-of-a-kind pieces. - **Stylish Industrial Imagery:** Industrial and manufacturing companies can explore adding a stylish twist to traditionally mundane advertising and branding imagery. ### Who This Affects Most - **Tire Manufacturing:** Tire companies have an opportunity to differentiate themselves and break through the clutter by exploring innovative advertising and branding strategies. - **Fashion:** The use of tire materials in fashion design can open up a new avenue for eco-friendly, sustainable fashion and material innovation. - **Industrial Manufacturing:** Adding a stylish twist to traditionally mundane industrial advertising and branding imagery can help companies differentiate themselves and attract new audiences. ## Related on Trend Hunter - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Transforming Smart Vehicle Tires](https://www.trendhunter.com/trends/conqueror-tire.md) - [Humorous Outdoor Apparel Campaigns](https://www.trendhunter.com/trends/engineered-for-whatever.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)