# Spherical Car Ads The Goodyear Campaign Shows That Not Using Their Tires is Dangerous By Meghan Young | Published 2012-06-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/goodyear-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/06/goodyear-countryside-city-coast/) & [yr](http://www.yr.com) The [Goodyear](https://www.trendhunter.com/trends/airless-goodyear-tire) campaign may seem very comical at first, but the spherical cars depicted in the ads can have dire consequences for the drivers. Skidding and rolling all over the road, they are bound to crash into something, and there is no bouncing back from that. Through these images, the Goodyear campaign shows that a person might as well be driving one of these vehicles if they aren't using Goodyear tires. It reads, "If it’s not Goodyear, good luck." Created by the Young & Rubicam [ad agency](https://www.trendhunter.com/trends/electric-capri) based in Sao Paolo, Brazil, the Goodyear campaign was art directed by Daniel Salles and Jose Neto with creative direction by Alexandre Vilela, Felipe Gall, Rui Branquinho and Flavio Casarotti. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 45% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Comedic Advertising:** Disruptive innovation opportunity: Explore using humor and comedy in advertising campaigns to capture audience attention and create a memorable brand experience. - **Safety in Tire Usage:** Disruptive innovation opportunity: Develop new technologies or features in tires that enhance safety and minimize the risks associated with skidding and accidents. - **Brand Loyalty Through Messaging:** Disruptive innovation opportunity: Utilize messaging and communication strategies to establish strong brand loyalty and demonstrate the importance of using a specific product or service. ### Industries Being Reshaped - **Automotive Advertising:** Disruptive innovation opportunity: Explore innovative and visually striking ad campaigns to capture the attention of consumers in the automotive industry. - **Tire Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create innovative tire technologies that enhance safety and performance on the roads. - **Marketing and Advertising Agencies:** Disruptive innovation opportunity: Incorporate humor and creativity in advertising campaigns to create engaging and impactful messages for clients in various industries. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)