# High-Fiber Baking Mixes These GoodWheat Mixes Come in a Variety of Delicious Options By Michael Hemsworth | Published 2023-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goodwheat-mixes References: [snackandbakery](https://www.snackandbakery.com/articles/109403-arcadia-biosciences-breaks-into-breakfast-category-with-pancake-and-waffle-mixes-single-serve-quikcakes) & [eatgoodwheat](https://eatgoodwheat.com/)  These [GoodWheat](https://www.trendhunter.com/trends/goodwheat) mixes are being added to the brand's product range to provide consumers with a better-for-you option to enjoy when looking to enjoy some signature recipes. The products include the GoodWheat QuikCakes and the GoodWheat Pancake & Waffle Mixes, which are each crafted with a blend of simple ingredients. This includes the proprietary wheat grain from [Arcadia Biosciences, Inc.](https://www.trendhunter.com/trends/goodwheat-1) which is reported to be naturally higher in fiber and protein than conventional wheat. The QuikCakes come in Buttermilk, Confetti and Chocolate Chocolate Chip flavors, while the Pancake & Waffle Mixes come in Buttermilk, Apple Cinnamon and Chocolate Chocolate Chip flavors. President and CEO of Arcadia Biosciences Stan Jacot commented on the GoodWheat mixes saying, "GoodWheat’s new instant Quikcakes and Pancake and Waffle Mixes deliver the delicious taste and fluffy texture everyone loves about pancakes with significantly more fiber and protein than traditional offerings. We’re excited to expand the GoodWheat portfolio with favorites that deliver the nutritional benefits we need in foods the whole family craves, from breakfast to dinner.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 26% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **High-fiber Baking Mixes:** These GoodWheat mixes offer a better-for-you option by providing natural ingredients with higher fiber and protein content. - **Variety of Delicious Options:** GoodWheat QuikCakes and Pancake & Waffle Mixes come in a range of flavors, catering to different consumer preferences. - **Nutritional Benefits in Family Cravings:** GoodWheat products deliver the nutritional benefits of fiber and protein while satisfying the whole family's taste buds. ### Sectors Adopting This - **Food and Beverage:** The high-fiber baking mix trend presents opportunities for innovative products that cater to health-conscious consumers seeking convenient options. - **Health and Wellness:** The demand for high-fiber baking mixes aligns with the growing interest in healthier food choices and presents opportunities for companies in the health and wellness industry. - **Home Cooking and Baking:** The trend of high-fiber baking mixes provides opportunities for home cooking and baking enthusiasts to enhance their recipes with healthier options. ## Related on Trend Hunter - [Gluten-Free Breakfast Mixes](https://www.trendhunter.com/trends/pancake-waffle-mix.md) - [Limited Ingredient Pancake Mixes](https://www.trendhunter.com/trends/bobs-red-mill-pancake-waffle-mix.md) - [Sourdough Baking Mixes](https://www.trendhunter.com/trends/sourdough-baking-mix.md) - [Fiber-Rich Baking Mixes](https://www.trendhunter.com/trends/king-arthur-baking-prebiotic-mix.md) - [Breakfast Baking Mixes](https://www.trendhunter.com/trends/organic-whole-grain-pancake-and-waffle-mix.md) - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md) - [Prebiotic Pancake Mixes](https://www.trendhunter.com/trends/prebiotic-pancake-mixes.md) - [Healthy Organic Pancake Mixes](https://www.trendhunter.com/trends/organic-whole-grain-pancake-mix.md) - [Fiber-Rich Pastas](https://www.trendhunter.com/trends/goodwheat.md)