# Eco-Friendly Toothbrushes Goodwell Designs a Modern Oral Toolkit that Will Last a Lifetime By Meghan Young | Published 2014-11-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/goodwell References: [fastcodesign](http://www.fastcodesign.com/3038250/a-toothbrush-designed-to-last-a-lifetime) & [thegoodwellcompany](http://www.thegoodwellcompany.com/) There are many ways in which people produce unnecessary waste on a daily basis, Goodwell addresses one of them. Goodwell is a company based in Portland, Oregon, and founded by Patrick Triato, an engineer and industrial designer who has been working in the consumer goods and houseware industry for over 20 years. Under the umbrella of Goodwell, he has created a modern oral toolkit that is meant to last a lifetime, thus replacing the typical plastic design that is thrown out every few months. It comes with an [aluminum handle](https://www.trendhunter.com/trends/evogrip) and three [interchangeable heads](https://www.trendhunter.com/trends/buildabrush-starter) that can be composted when they begin to fray. The handle, toothbrush head, [flosser](https://www.trendhunter.com/trends/dental-hygiene1) and tongue scraper are packed in a clean case that boasts a secret compartment for something additional. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 57% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Oral Care:** Opportunity for companies to innovate in reducing plastic waste in oral care products and providing alternative eco-friendly options. - **Multi-functional Toolkits:** Opportunity to create toolkits that combine several functions and tools into one product, thereby reducing waste and offering more value to customers. - **Compostable Products:** Opportunity for companies to develop fully compostable products that reduce environmental impact and provide a more sustainable option for consumers. ### Where This Applies - **Oral Care:** The oral care industry can innovate in reducing plastic waste and creating more sustainable products like eco-friendly toothbrushes and toolkits. - **Consumer Goods:** Developing multi-functional toolkits and other sustainable products can provide opportunities for innovation and disruption in the consumer goods industry. - **Houseware:** Companies in the houseware industry can develop sustainable products like compostable toothbrushes and multi-functional toolkits to reduce waste and provide more value to customers. ## Related on Trend Hunter - [Sustainability-Focused Reusable Toothbrushes](https://www.trendhunter.com/trends/reusable-toothbrush.md) - [Eco-Friendly Toothbrushes](https://www.trendhunter.com/trends/medicalgrade-stainless-steel-toothbrush.md) - [Modular Electric Toothbrushes](https://www.trendhunter.com/trends/sustainable-electric-toothbrush.md) - [Aluminum Electric Toothbrushes](https://www.trendhunter.com/trends/suri-sustainable-electric-toothbrush.md) - [Collapsible Titanium Toothbrushes](https://www.trendhunter.com/trends/kif-toothbrush-kit.md) - [Sustainable Electric Toothbrushes](https://www.trendhunter.com/trends/bamtoo-koa-v2.md) - [Eco-Friendly Electric Flossers](https://www.trendhunter.com/trends/flaus.md) - [Innovative Natural Oral Care](https://www.trendhunter.com/trends/best-bamboo-toothbrush-flosser.md) - [Sustainable Oral Care](https://www.trendhunter.com/trends/plus-ultra.md)