# Virtual Health Coaches The WHO Launches a Virtual Health Worker in Goodville Named 'Florence' By Niko Pajkovic | Published 2022-07-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/goodville References: [mediapost](https://www.mediapost.com/publications/article/375631/meet-florence-whos-first-virtual-health-worker.html) & [who.int](https://www.who.int/)  The [World Health Organization](https://www.trendhunter.com/trends/unmind) (WHO) has announced the launch of 'Florence,' a one-of-a-kind [virtual healthcare worker](https://www.trendhunter.com/trends/agentic-health-assistants) that will operate in Stork Limited's Goodville, a popular mobile app that combines farming mini-games with [mental health enhancement](https://www.trendhunter.com/trends/wellness-ai) activations. In Goodville, Florence will help players improve and maintain their physical and emotional health by providing them with useful tips and advice. The launch of Florence is part of WHO's broader #HealthyAtHome initiative, which aims to provide people with useful resources covering how to maintain their health and well-being from home. “We work with the technology industry and gaming companies, such as Stork Limited, to bring credible health content to people in the palms of their hands so that they can make better health decisions for themselves and their loved ones," explained Andy Pattison, WHO’s team lead, Digital Channels. Image Credit: World Health Organization ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Virtual Health Coaches in Mobile Gaming:** The integration of virtual health coaches into mobile gaming apps creates a new platform for health and wellness education and engagement. - **Health and Wellness Gamification:** Gamification of health and wellness creates new opportunities for healthcare organizations and individuals to improve overall health outcomes through digital engagement. - **Remote Health Resources:** The use of remote health resources, such as virtual health coaches, is becoming essential during times of crisis and presents a significant opportunity for innovation in the healthcare industry. ### Industries Being Reshaped - **Mobile Gaming:** The integration of virtual health coaches in mobile gaming apps creates new opportunities for both entertainment and health and wellness education and engagement. - **Healthcare:** The integration of virtual health coaches in healthcare delivery can improve patient outcomes and engagement, particularly in remote or underserved areas. - **Digital Health:** Innovations in digital health technologies, such as virtual health coaches, are revolutionizing the healthcare industry by improving access and engagement for patients. ## Related on Trend Hunter - [Hyper-Personalized AI Health Coaches](https://www.trendhunter.com/trends/ai-health-coach.md) - [Virtual Mental Health Apps](https://www.trendhunter.com/trends/help-club.md) - [Virtual Wellness Assistants](https://www.trendhunter.com/trends/evieai.md) - [Conversational AI Coaches](https://www.trendhunter.com/trends/fitbit-personal-health-coach.md) - [AI-Operated Physiotherapy Clinics](https://www.trendhunter.com/trends/flok-health.md) - [Gamified Wellness Platforms](https://www.trendhunter.com/trends/healthgame.md) - [Mobile Gamified Wellness](https://www.trendhunter.com/trends/urso.md) - [Virtual Health Assistants](https://www.trendhunter.com/trends/ai-doctor.md) - [AI Virtual Healthcare Assistants](https://www.trendhunter.com/trends/walmart-health-virtual-care.md)