# Milk-Fueled Sports Drinks GoodSport Shares the Benefits of Milk in a Clear, Refreshing Formula By Laura McQuarrie | Published 2021-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goodsport References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-first-of-its-kind-sports-drink-made-from-the-goodness-of-milk-301242777.html) & [goodsport](http://www.goodsport.com/) There's a reason why many active individuals choose to refuel with a [protein shake made with milk](https://www.trendhunter.com/trends/kinera), as it provides an added source of natural protein and calcium but [GoodSport](https://www.trendhunter.com/trends/naturally-sourced-sports-drinks) offers a different way to experience milk's benefits. Although a source of electrolytes and carbs to support hydration, milk has a consistency and protein content that makes it slow to digest. GoodSport gets around this with a patent-pending formula that's clear and refreshing, so it's still a good source of calcium, but more comparable to a sports drink than straight-up milk. The shelf-stable beverages boast [three times the electrolytes](https://www.trendhunter.com/trends/pwr-lift-1) and 33% less sugar than traditional sports drinks, and all the ingredients come from natural sources. Available in flavors like lemon lime, fruit punch, wild berry and citrus, GoodSport is an innovative sports drink from milk. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 50% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Milk-based Sports Drinks:** The growing trend of milk-based sports drinks offers an opportunity for dairy companies to develop innovative drinks targeted towards athletes. - **Clear Sports Drinks:** The popularity of clear, refreshing sports drinks gives companies a chance to create alternatives to traditional, brightly colored sports drinks - **Hydration Sports Drinks:** The rise of all-natural hydration sports drinks creates opportunities for beverage companies seeking to meet the consumer demand for healthy, low-sugar drinks. ### Industries Being Reshaped - **Dairy Industry:** The dairy industry can capitalize on the milk-based sports drink trend by investing in R&D to create a variety of innovative, sports-focused drinks - **Beverage Industry:** The growing demand for all-natural sports drinks positions the beverage industry to create new products which offer healthy hydration and energy options for athletes - **Fitness Industry:** The trend towards milk-based sports drinks and all-natural hydration sports drinks offers potential for innovation and product development within the fitness industry, providing healthy drink options for health-conscious consumers. ## Related on Trend Hunter - [Elite-Level Hydration Drinks](https://www.trendhunter.com/trends/naturally-sourced-sports-drinks.md) - [Hybrid Protein-Electrolyte Drinks](https://www.trendhunter.com/trends/arla-foods-1.md) - [Active Lifestyle-Targeted Electrolyte Drinks](https://www.trendhunter.com/trends/cowbell-hydration.md) - [Protein-Packed Energy Drinks](https://www.trendhunter.com/trends/clear-protein-energy.md) - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md) - [Protein-Packed Soda Beverages](https://www.trendhunter.com/trends/protein-soda.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Sparkling Clear Protein Drinks](https://www.trendhunter.com/trends/sparkling-clear-protein-drinks.md) - [Hydrating Protein-Packed Drinks](https://www.trendhunter.com/trends/upbeat-protein-drinks.md)