# Store-Branded Skate Decks The Goods Skate Deck is a Skater's Dream By Robyn Currie | Published 2010-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goods-skate-deck References: [hypebeast](http://hypebeast.com/2010/03/goods-skate-deck/) & [needgoods](http://www.needgoods.com) Oh, how times have changed. A long time ago, [skate culture](https://www.trendhunter.com/trends/united-through-skateboarding) was all about sticking your middle finger up to the man. Now, like most things that gain popularity, it has been dismantled and made a product for consumption. Anyway, the Goods Skate Deck is really pretty. If a store is going to brand a [skate deck](https://www.trendhunter.com/trends/zero-skateboards) after themselves, it had better be a gnarly skate shop. And this one certainly is, The Seattle store will keep its locals happy with the Goods Skate Deck. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 14% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Store-branded Products:** Opportunity for businesses to create and sell store-branded products within niche markets. - **Skateboarding Culture Commodification:** Opportunity to capitalize on the commodification of skateboarding culture by creating appealing and aesthetically pleasing products. - **Retailer-consumer Connection:** Opportunity for retailers to strengthen their connection with local consumers by offering specialized and branded products. ### Where This Applies - **Skateboarding Retail:** Skateboarding retailers can explore the potential for store-branded products to enhance their merchandise offerings and engage with customers. - **Merchandising:** Companies in the merchandising industry can take advantage of the commodification of subcultures, like skateboarding, to develop unique and desirable products. - **Local Retail:** Local retailers can strengthen their relationship with the community through the creation of branded products that resonate with local consumers. ## Related on Trend Hunter - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md) - [Luxe Fashion House Skateboards](https://www.trendhunter.com/trends/fendi-skateboard.md) - [Recycled Material Skateboards](https://www.trendhunter.com/trends/lander-skateboard.md) - [Iconic Pop Art Skateboards](https://www.trendhunter.com/trends/skateroom-x-andy-warhol-foundation.md) - [Limited-Edition Skateboard Decks](https://www.trendhunter.com/trends/limitededition-skateboard-deck.md) - [Anniversary-Celebrating Arty Skateboard Decks](https://www.trendhunter.com/trends/stevie-williams1.md) - [Blue Silkscreen Skateboard Decks](https://www.trendhunter.com/trends/kai-and-sunny-1.md) - [Co-Branded Furniture Skateboard Decks](https://www.trendhunter.com/trends/eames-office-x-globe-boards-collection.md) - [Commemorative Skateboarding Decks](https://www.trendhunter.com/trends/harold-hunter.md)