# Fiber-Based CBD Packaging DS Smith and Goodrays Introduce a Packaging Overhaul for the CBD Brand By Kanesa D | Published 2025-01-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/goodrays References: [packagingnews](https://www.packagingnews.co.uk/design/new-packs/ds-smith-partners-with-cbd-brand-goodrays-on-fibre-based-packaging-27-01-2025) & [dssmith](https://www.dssmith.com/)  [DS Smith](https://www.trendhunter.com/trends/ds-smith-2), a notable supplier of sustainable packaging products, has officially teamed up with [CBD](https://www.trendhunter.com/trends/cbd-display-boxes-cbd-boxes) brand Goodrays to help the brand transition to [paper packaging](https://www.trendhunter.com/trends/paperseal-pressed). Under this partnership, Goodrays will adopt the DS Smith-created 'Circular Design Metrics' technology to compare the circularity of its packaging innovations. This will significantly reduce the amount of trips the Goodrays brand has to conduct for shipping purposes. “It has been incredibly rewarding working with Goodrays given the alignment of their brand values with ours. Sustainability is in our DNA at DS Smith, and that is evidently the case at Goodrays too. We’re delighted we have been able to provide a packaging solution that will drive down Goodrays’ carbon footprint and lead to fewer delivery vehicles on our roads,” said Anne Curtis, business lead for e-commerce, DS Smith. Image Credit: DS Smith ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 60% | Activity: 73% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging Solutions:** The shift toward fiber-based CBD packaging with tools like 'Circular Design Metrics' highlights the growing demand for environmentally friendly materials that enhance sustainability and resource efficiency. - **Eco-friendly Shipping Practices:** Innovative packaging strategies that decrease the necessity of extensive shipping journeys underscore a burgeoning focus on reducing the carbon footprint in logistics. - **Brand Synergy in Sustainability:** Collaborations between packaging innovators and environmentally conscious brands demonstrate the potential for aligned corporate values to amplify sustainability efforts. ### Sectors Adopting This - **Green Packaging Industry:** The emergence of fiber-based and circular packaging designs is disrupting traditional packaging materials, driving growth and innovation in the green packaging sector. - **CBD Industry:** Adoption of sustainable packaging within the CBD market offers a unique competitive edge, aligning product offerings with consumer preferences for eco-conscious brands. - **E-commerce:** The integration of carbon-reducing packaging solutions within e-commerce operations is transforming the industry’s approach to environmental responsibility and cost-efficiency in shipping. ## Related on Trend Hunter - [Paper-Based Appliance Packaging](https://www.trendhunter.com/trends/ds-smith-2.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Paperboard Supplement Packaging](https://www.trendhunter.com/trends/paper-based-canister.md) - [Fiber-Based Recyclable Packaging](https://www.trendhunter.com/trends/mother-parkers.md) - [Biodegradable Hemp-Based Packagings](https://www.trendhunter.com/trends/papacks-wandarra.md) - [Biodegradable Gummy Tubes](https://www.trendhunter.com/trends/atid.md) - [Plant Fiber Supermarket Packaging](https://www.trendhunter.com/trends/silphie-packaging.md) - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Customizable Packaging Solutions](https://www.trendhunter.com/trends/innovative-packaging-solution.md)