# UV-Activated Sunglasses The goodr x Cheetos Collection Shares Bold, Playful Designs for Snackers By Laura McQuarrie | Published 2025-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/goodr-x-cheetos References: [prweb](https://www.prweb.com/releases/snack-on-this-goodr-and-cheetos-launch-a-cheesy-new-eyewear-collection-302425354.html) & [goodr](https://goodr.com/pages/cheetos)  The sun is finally making its return after a long winter retreat, and the goodr x [Cheetos](https://www.trendhunter.com/trends/cheetos-x-sprayground) collaboration shares limited-edition designs that are as budget-friendly as they are fun. The collection includes designs like It's Not Easy Being Cheesy, with black gradient lenses and a cheetah-print frame inspired by Chester Cheetah's fur, and Wild and Hungry, a two-toned black and orange design. Of the trio, #ItsCheetle is a standout for fans, thanks to its amber gradient lenses and white frame with UV-activated [Cheetle](https://www.trendhunter.com/trends/spokeshand) fingerprints that capture the unique experience of snacking on Cheetos. All styles from the Cheetos collection retail for $30 a pair and share the four Fs that gooder is well-known for: Fun, Fashion, Function, and 'Ffordability. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 54% | Activity: 64% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Uv-activated Fashion Accessories:** Fashion items that reveal new designs when exposed to UV light offer a dynamic way to merge technology with style. - **Collaborative Brand Partnerships:** Unexpected collaborations between brands, like goodr and Cheetos, allow for the creation of unique, whimsical products that appeal to niche consumer interests. - **Thematic Product Design:** Designs inspired by familiar themes, such as popular snacks, offer playful and nostalgic product lines that stand out in the marketplace. ### Who This Affects Most - **Eyewear Industry:** Influencing the eyewear market, UV-activated features present opportunities for innovation in both aesthetic appeal and functional utility. - **Consumer Goods Industry:** Collaborative efforts between consumer goods and lifestyle brands showcase potential for cross-industry partnerships that create memorable merchandising. - **Fashion and Apparel Industry:** The introduction of playful and affordable accessories meets consumer demand for fashion items that are trendy yet accessible. ## Related on Trend Hunter - [Cereal-Inspired Sunglasses](https://www.trendhunter.com/trends/cinnamon-toast-crunch-and-pit-viper.md) - [Vibration Neon Sunglasses](https://www.trendhunter.com/trends/Neon-Light-Collection.md) - [Snack-Inspired Backpacks](https://www.trendhunter.com/trends/cheetos-x-sprayground.md) - [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md) - [Cheesy Snack-Inspired Footwear](https://www.trendhunter.com/trends/scoot-zero.md) - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Photochromic Trail Runner Eyewear](https://www.trendhunter.com/trends/oakley-x-satisfy-stunt-devil.md) - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md)