# Instinct-Inspired Mens Lookbooks The GoodPeople AW 2013 Lookbook Taps into Man's Inner Hunter By Jen Chae | Published 2013-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/goodpeople References: [thegoodpeople.nl](http://www.thegoodpeople.nl/) & [thegoodpeople.nl](http://www.thegoodpeople.nl/webshop/) Posing like an archer, runner and incorporating [rugged props](https://www.trendhunter.com/trends/studio-nicholson-fw25), the model of GoodPeople's AW 2013 lookbook portrays every man's inner hunter. The clothing brand from the Netherlands lists a man's objective to be "career, relationship, success, ideals and fun". This simple yet meaningful editorial for their autumn and winter collection touches upon what it means to be a goal-oriented person. Using ambient lighting and filters, the lookbook exudes a charismatic mood. The concept behind this lookbook is that every man is still hunting; just in different manners and of course, different attire. GoodPeople refers to the modern man as a "cosmopolitan hunter" -- dapper and gentleman-like, but still on-the-go. The [luxurious collection](https://www.trendhunter.com/trends/still-doesnt-matter) is made of fine materials to help the modern man go out and attain his goals in style. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Ambient Lighting:** Opportunity for lighting companies to market ambient lighting products to fashion and photography industry for creating mood-enhancing visuals. - **Cosmopolitan Hunter Lifestyle:** New trend for lifestyle brands to offer products and services that cater to the modern man's cosmopolitan hunter lifestyle. - **Instinct-inspired Fashion:** Growing trend for fashion brands to incorporate instinct-inspired elements in their collections to appeal to modern man's desire to tap into their inner hunter. ### Who This Affects Most - **Lighting:** Opportunity for lighting companies to market ambient lighting products to fashion and photography industry for creating mood-enhancing visuals. - **Lifestyle:** New trend for lifestyle brands to offer products and services that cater to the modern man's cosmopolitan hunter lifestyle. - **Fashion:** Growing trend for fashion brands to incorporate instinct-inspired elements in their collections to appeal to modern man's desire to tap into their inner hunter. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md)