# Suited Swimming Lookbooks The GoodPeople 2014 Spring/Summer Lookbook was Shot at an Indoor Pool By Megan Facciuolo | Published 2014-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/goodpeople-2104 References: [hypebeast](http://hypebeast.com/2014/5/goodpeople-2014-spring-summer-lookbook) & [thegoodpeople.nl](http://www.thegoodpeople.nl) GoodPeople took a dive off the deep-end for its GoodPeople 2014 Spring/Summer Lookbook -- literally. The collection of mens' clothing is modelled in a remote indoor pool location. The model featured is snapped swimming the front-stroke in an olympic-sized pool and is fully dressed to the nines in GoodPeople apparel. He also posed on sky-high diving boards for arial shots that overlook him and the pool below. The collection was inspired by iconic French explorer Jacques Cousteau and consists of [denim, blazers, t-shirts, polos](https://www.trendhunter.com/trends/graphpaper-ss26) and a series of fitted, [brightly colored chinos and shorts](https://www.trendhunter.com/trends/hybrid-short). The chlorine-soaked clothing of the lookbook features the majority of the collection and the pieces boast [bold marine colors like navy blue](https://www.trendhunter.com/trends/country-club), red, beige, jellyfish pink and seaweed green. The clothing is even specifically made with faded color to appear as if they spent a day at sea. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 41% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Underwater Fashion Photography:** Opportunity to explore underwater fashion photography, creating unique and visually stunning images. - **Outdoor Lifestyle Brands:** Opportunity for outdoor lifestyle brands to incorporate water-themed imagery and activities in their promotions and campaigns. - **Sustainable Swimwear:** Opportunity to develop sustainable swimwear made from chlorine-resistant fabrics that can withstand frequent exposure to water. ### Where This Applies - **Fashion Photography:** Opportunity for fashion photographers to specialize in underwater photography and offer unique services to fashion brands. - **Outdoor Apparel:** Opportunity for outdoor apparel brands to tap into the underwater and swimming themes, incorporating them into their product designs and marketing strategies. - **Swimwear:** Opportunity for swimwear brands to develop chlorine-resistant and sustainable swimwear that aligns with the outdoor swimming trend. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md) - [Hybrid Short Designs](https://www.trendhunter.com/trends/hybrid-short.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md)