# Music-Focused Japanese Streetwear GOODNIGHT Launches the 'SERIES 01' Collection on July 23 By Kanesa D | Published 2022-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/goodnight References: [hypebeast](https://hypebeast.com/2022/7/goodnight-miguel-angel-negrin-series-01-lookbook) & [new-cs](https://new-cs.com/en) GOODNIGHT has debuted a new clothing capsule dubbed ‘SERIES 01.’ The collection, modeled by Chika Arakawa, features GOODNIGHT’s [music-inspired graphics](https://www.trendhunter.com/trends/blackpink-and-fragment) and versatile clothing offerings. The brand credits its inspiration to Florida’s speedcore, black metal, and hardcore music scene, fusing works from Paul Nicholson and Miigo on [cut and sew garments](https://www.trendhunter.com/trends/day-3-capsule-2). GOODNIGHT sources its materials from Manchester and crafts its garments in Leicester, providing consumers with premium goods that stay in tune with mainstream fashion trends. The lookbook depicts Arawaka on a dark street in Tokyo, Japan, where she poses with GOODNIGHT’s [alternative garments](https://www.trendhunter.com/trends/kowga-x-union-tokyo) in a variety of locations. Interested consumers can shop the ‘SERIES 01’ collection from GOODNIGHT on New C’s Studio on July 23. Image Credit: Tsutomuono, GOODNIGHT ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 78% | Activity: 30% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Music-inspired Streetwear:** Opportunity for fashion retailers to incorporate music-inspired graphics into their clothing offerings. - **Locally-sourced Materials:** Sustainable fashion brands can take advantage of locally sourced materials to reduce their carbon footprint. - **Collaboration with Artists:** Potential for fashion brands to collaborate with artists to create unique cut and sew garments. ### Where This Applies - **Fashion Retail:** Opportunity for fashion retailers to expand their offerings with music-inspired graphics. - **Sustainable Fashion:** Local sourcing of materials can be a key selling point for sustainable fashion brands. - **Arts and Entertainment:** Fashion and art can come together in unique collaborations to create new products and experiences. ## Related on Trend Hunter - [Distressed Streetwear Capsule](https://www.trendhunter.com/trends/neighborhood-x-chito.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Community-Honoring Eerie Graphic Merchandise](https://www.trendhunter.com/trends/boiler-room.md) - [Layering Streetwear Campaigns](https://www.trendhunter.com/trends/girls-dont-cry-collection.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md)