# Nutritious Chocolate Oat Beverages GoodNes is Like a Plant-Based Version of Nesquik By Laura McQuarrie | Published 2020-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goodnes References: [perishablenews](https://www.perishablenews.com/dairy/nesquik-debuts-new-vegan-chocolate-oat-milk/) & [walmart](https://www.walmart.com/ip/NESQUIK-GOODNES-Chocolate-Oatmilk-46-fl-oz-Bottle/901430778) [Nestle's](https://www.trendhunter.com/trends/nestl-natural-bliss-oat-milk) popular [Nesquik](https://www.trendhunter.com/trends/nesquik-minis) chocolate-flavored milk and drink mix is being introduced for a new generation with a vegan-friendly version called GoodNes. The [ready-to-drink plant-based beverage](https://www.trendhunter.com/trends/plantbased-readytodrink-shakes) is made with an oat milk substitute and pea protein—a combination of ingredients that was selected to closely mimic the nutritional profile of dairy milk. The chocolate-flavored oat milk drink is packed with plant-based protein, six grams per cup, and boasts 40% less sugar than chocolate almond milk. While many Millennials grew up drinking Nesquik, those who have gone on to become parents are looking for better-for-you versions of nostalgic products from their childhood to give their kids. The dairy-free product has the potential to appeal to a wide range of consumers, whether they are sensitive to dairy or are simply open to exploring innovative plant-powered products. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 44% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Dairy Substitutes:** The introduction of GoodNes highlights the growing trend of plant-based alternatives to traditional dairy products, providing an opportunity for companies to develop innovative and nutritious dairy substitutes. - **Health-conscious Nostalgia:** The demand for better-for-you versions of nostalgic products from childhood presents an opportunity for businesses to create health-conscious alternatives that cater to consumers' desire for both taste and nutrition. - **Reduced Sugar Offerings:** The emphasis on reduced sugar content in GoodNes and similar products reflects the trend towards healthier options, creating an opportunity for companies to develop innovative low-sugar alternatives in various food and beverage categories. ### Sectors Adopting This - **Plant-based Food and Beverage:** The introduction of GoodNes showcases the potential within the plant-based food and beverage industry for creating innovative products using alternative ingredients like oat milk and pea protein. - **Children's Food and Beverage:** GoodNes and similar products targeting health-conscious parents present a disruptive innovation opportunity in the children's food and beverage industry, catering to parents who seek nutritious and enjoyable options for their kids. - **Functional Beverage:** The combination of plant-based proteins, reduced sugar, and nostalgic flavors in GoodNes highlights the potential for innovative functional beverages that address health concerns while providing enjoyable taste experiences. ## Related on Trend Hunter - [Creamy Protein-Rich Oat Beverages](https://www.trendhunter.com/trends/nestl-natural-bliss-oat-milk.md) - [Plant-Based Milk Beverages](https://www.trendhunter.com/trends/nestle-1.md) - [Plant-Based Chocolate Refreshments](https://www.trendhunter.com/trends/chocomel-plantbased.md) - [AI-Made Vegan Chocolate Milks](https://www.trendhunter.com/trends/notmilk-chocolate.md) - [Kid-Friendly Plant Milks](https://www.trendhunter.com/trends/silk-kids.md) - [Vegan Chocolate Oat Beverages](https://www.trendhunter.com/trends/nondairy-chocolate-oat.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Animal-Free Beverages](https://www.trendhunter.com/trends/cowabunga.md) - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md)