# Megastore Food Subscriptions Walmart Expands its Empire with the 'Goodies.co' Food Service By Ariel Weber | Published 2012-11-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/goodiesco References: [techcrunch](http://techcrunch.com/2012/11/14/undercutting-startups-walmart-launches-food-subscription-service-goodies-co-for-7-per-month/) Already considered an empire in its own right, megastore [Walmart](https://www.trendhunter.com/trends/directtofridge-delivery) has branched off to unveil a new venture with its [food subscription service](https://www.trendhunter.com/trends/waitrose-delivery-pass) 'Goodies.co'. Every month, the service will ship a box full of a variety of [sample-sized treats](https://www.trendhunter.com/trends/woodmans-bunny-james-sampler-box) right to your doorstep. The idea for this service came out of the @WalmartLabs, which is the retail giant's innovation lab. Its priority is to build, launch and test new business models at very rapid speeds. If this venture is successful, it will be added to the roster of other currently available services on the Walmart website. The rate of subscription service comes at a monthly rate of $7 and will feature an array of gourmet products, healthy goods and newer products. Starting today, the goodies company is opening its doors to any consumer who would like to get in on this deal. With its already gargantuan amount of costumers in tow, 'goodies.co' delivery service is an option that will be sure to under cut many of its competitors. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Food Subscription Services:** Innovative food subscription services like 'Goodies.co' are disrupting the traditional grocery shopping experience by delivering a curated selection of sample-sized treats to consumers' doorsteps. - **Retail Innovation Labs:** Retail giants like Walmart are establishing innovation labs, such as @WalmartLabs, to rapidly build and test new business models, creating opportunities for disruptive ventures like 'Goodies.co'. - **Gourmet and Healthy Products:** The rise of food subscription services is driving demand for gourmet and healthy goods, presenting opportunities for businesses to offer niche products that cater to this growing market. ### Industries Being Reshaped - **Online Retail:** The growth of food subscription services is reshaping the online retail industry, requiring companies to develop efficient delivery systems and curated product offerings. - **Food and Beverage:** The emergence of food subscription services is impacting the food and beverage industry by providing a new distribution channel and encouraging the creation of innovative gourmet and healthy products. - **Market Research and Consumer Insights:** The success of food subscription services like 'Goodies.co' highlights the need for market research and consumer insights to identify emerging trends and preferences, enabling businesses to tailor their offerings accordingly. ## Related on Trend Hunter - [Direct-to-Fridge Delivery Subscriptions](https://www.trendhunter.com/trends/directtofridge-delivery.md) - [Unlimited Grocery Delivery Subscriptions](https://www.trendhunter.com/trends/grocery-subscription.md) - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md) - [Italian Pantry Goods Subscriptions](https://www.trendhunter.com/trends/giadzy.md) - [Elevated Private Food Ranges](https://www.trendhunter.com/trends/bettergoods.md) - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md) - [Gourmet Snack-Focused E-Commerce Platforms](https://www.trendhunter.com/trends/gourmet-popcorn1.md) - [Fresh Fruit Subscriptions](https://www.trendhunter.com/trends/fresh-fruit-subscription.md) - [Branded Grocery Sample Boxes](https://www.trendhunter.com/trends/woodmans-bunny-james-sampler-box.md)