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# London-Based Boot Collaborations
The Goodhood X Dr. Martins Boots are a Winter Staple

By Ell Smith | Published 2017-11-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/goodhood-x-dr-martin
References: [hypebae](https://hypebae.com/2017/11/goodhood-dr-martens-collaboration-boot-exclusive-look) & [goodhoodstore](http://goodhoodstore.com/goods-by-goodhood)

Two iconic British brands have partnered, bringing consumers the Goodhood X Dr. Martins Boots, in celebration of Goodhood's 10th anniversary.

The boots feature the classic silhouette of the Dr. Martins 8-hole, with a revamped suede upper and a cozy fur lining. Perfect for the approaching winter season, these all-black boots offer the elegance, comfort and warmth that's necessary to make it through the colder months. The shoes boast a contrasting white stitching which adds an element of flare to the otherwise dark colorway.

The minimal and unisex boots feature subtle branding on the laces, which reads "Goodhood," while the Dr. Martin's logo brands the heel tab. The limited edition London-based collaboration is available in-store and online.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 84% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Collaborative Partnerships:** The partnership between Goodhood and Dr. Martins showcases the trend of brands coming together to create unique and limited edition products.
- **Revamped Classics:** The Goodhood X Dr. Martins Boots demonstrate the trend of giving iconic products a modern twist, appealing to consumers who appreciate the combination of tradition and innovation.
- **Minimalist Design:** The boots' minimalistic design reflects the trend of sleek and understated aesthetics, catering to consumers seeking simplicity and versatility in their footwear.

### Who This Affects Most

- **Fashion Retail:** The collaboration between Goodhood and Dr. Martins provides an opportunity for fashion retailers to create exclusive partnerships and attract customers through limited edition products.
- **Footwear:** The Goodhood X Dr. Martins Boots highlight potential opportunities for footwear manufacturers to collaborate with fashion brands and create updated versions of classic designs.
- **Online Retail:** The availability of the limited edition boots both in-store and online signifies the ongoing trend of online retailers partnering with physical stores to offer unique products to a wider audience.

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