# Hipster Pillow Fight Fashion The Carefree Goodhood Spring/Summer 2010 Collection By Ryan Hinkson | Published 2010-06-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/goodhood-spring-summer-2010 References: [slamxhype](http://slamxhype.com/fashion/viktor-vauthier-shoots-goodhood-summer-2010-look-book/) & [goodhoodstore](http://goodhoodstore.com) The Goodhood Spring/Summer 2010 lookbook shot by Viktor Vauthier sets a simple yet stylish tone for the line whose clothing exudes those same qualities. Viktor Vauthier captures the two models in photos that have a very candid feel, and since the Goodhood Spring/Summer 2010 line features [clothing for real life](https://www.trendhunter.com/trends/digawel-springsummer-2026), it works perfectly. [Striped tees, pants and sweatshirts](https://www.trendhunter.com/trends/human-made-drop) are the standout pieces in the collection. **Implications** - In today's contemporary society, there IS increased importance placed on capturing or displaying genuine images. A company or brand can capitalize on this consumer desire for authenticity by featuring advertising that highlights [candid images](https://www.trendhunter.com/trends/asos-inspired-by) or shows "regular" people enjoying the product they are advertising. By attaching reality to the brand, the company stands a better chance of connecting with consumers on a real, emotional level. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 96% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Candid Advertising:** Companies can capitalize on the consumer desire for authenticity by featuring advertising that highlights candid images or shows 'regular' people enjoying the product. - **Striped Fashion:** Striped tees, pants, and sweatshirts are standout pieces in the Goodhood Spring/Summer 2010 collection, indicating a potential trend in striped fashion. - **Genuine Representation:** There is an increased importance placed on capturing or displaying genuine images, providing an opportunity for companies to represent their products and brand in an authentic and relatable way. ### Industries Being Reshaped - **Advertising:** The advertising industry can leverage the consumer desire for authenticity by incorporating candid images or showcasing everyday people in their campaigns. - **Fashion:** The fashion industry can explore the potential trend of striped fashion and incorporate striped tees, pants, and sweatshirts into their upcoming collections. - **Photography:** The photography industry can adapt to the increased importance placed on genuine images by offering services that capture candid moments and showcase reality in their work. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)