# Informed Consumer Apps GoodGuide Helps Consumers Purchase Safe, Healthy Goods By Laura McQuarrie | Published 2017-08-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/goodguide References: [itunes.apple](https://itunes.apple.com/us/app/goodguide/id294447660?mt=8) & [itunes.apple](https://itunes.apple.com/us/app/goodguide/id294447660?mt=8) GoodGuide is a mobile app that aims to empower consumers who want to make purchasing decisions that are safe and healthy for themselves, their family and their household. The GoodGuide app enables consumers to [scan product barcodes](https://www.trendhunter.com/trends/nutrime) or conduct a search for a specific product, brand or company. Consumers will be able to see the most highly rated products on the market, as well as dive into the [nutritional value of food products](https://www.trendhunter.com/trends/food-health-analyzers), as well as some of the potential health hazards of [personal care and household cleaners](https://www.trendhunter.com/trends/doola). Through the app, users also have the chance to discover better-for-you alternatives to products that have known to be disruptive to one's health. Some of the categories that may be browsed through the GoodGuide app include haircare, food, makeup, skincare, as well as household. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Consumer Empowerment:** GoodGuide enables consumers to make informed purchasing decisions for safe and healthy goods. - **Product Transparency:** GoodGuide provides information on product ratings, nutritional value, and health hazards. - **Disruptive Health Alternatives:** GoodGuide helps users discover better-for-you alternatives to disruptive products. ### Who This Affects Most - **Mobile Apps:** GoodGuide is a mobile app that empowers consumers with product information and alternatives. - **Personal Care:** GoodGuide assists consumers in evaluating personal care products for safety and health benefits. - **Household Cleaning:** GoodGuide helps users identify safe and healthy alternatives to disruptive household cleaners. ## Related on Trend Hunter - [Barcode-Scanning Ethical Search Apps](https://www.trendhunter.com/trends/ethical-barcode.md) - [Health-Focused Product-Analyzing Apps](https://www.trendhunter.com/trends/healthconscious-app.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md) - [Food Transparency Apps](https://www.trendhunter.com/trends/food-transparency-app.md) - [Healthier Food Choice-Promoting Apps](https://www.trendhunter.com/trends/healthier-food-choice.md) - [Dietary Scan Tools](https://www.trendhunter.com/trends/getchmeva.md) - [Value-Based Shopping Apps](https://www.trendhunter.com/trends/veebs.md) - [Boycott-Supporting Phone Apps](https://www.trendhunter.com/trends/buycott.md) - [Ingredient Analysis Tools](https://www.trendhunter.com/trends/ai-scan.md)