# Calorie-Conscious Frozen Pizzas The Goodfella's Light & Crispy Base Pizzas are Stone-Baked By Michael Hemsworth | Published 2023-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goodfellas-light-crispy-base-pizzas References: [foodbev](https://www.foodbev.com/news/goodfellas-launches-lower-calorie-pizzas/) & [goodfellaspizzas](https://www.goodfellaspizzas.com)  The Goodfella's Light & Crispy Base pizzas are being launched by the [Nomad Foods](https://www.trendhunter.com/trends/ramen-popcorn)-owned brand as a range of options for consumers to try out this spring or summer. The pizzas come in two flavors including Pepperoni and Margheritam which are both HFSS-compliant and feature under 600-calories as a more lifestyle-conscious option. The pizzas are being launched in the UK where shoppers can pick them up from [Sainsbury's](https://www.trendhunter.com/trends/real-good-vodka) for £3.40 each. The pizzas boast crisp crusts and ample toppings to give them a full-flavor profile that's still lower in calories than alternatives on the market. Marketing Manager Sam Dolan spoke on the new Goodfella's Light & Crispy Base pizzas saying, "Our research shows that shoppers are looking for more options when it comes to pizzas – but one thing they will not give up is great taste and overall enjoyment. Our new Light & Crispy base pizzas are an exciting step forward for the pizza category and will bolster our presence within the [thin sector](https://www.trendhunter.com/trends/dr-oetker-suprema) through true innovation.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 22% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Calorie-conscious Food Products:** Developing food products with lower calorie count and still maintaining a full-flavor profile will be a disruptive innovation opportunity in the food industry. - **Healthy Convenience Foods:** Creating more convenient healthy food options, such as the Goodfella's Light & Crispy Base Pizzas, poses a disruptive innovation opportunity in the food industry. - **Hfss-compliant Food Products:** Developing HFSS-compliant food products, like the Goodfella's Light & Crispy Base Pizzas that meet the government's criteria for high in fat, salt, and/or sugar but still provide delicate and satisfying taste, represents a disruptive innovation opportunity in the food industry. ### Who This Affects Most - **Frozen Food Industry:** The frozen food industry can revolutionize with calorie-conscious and HFSS-compliant food products that still deliver the full flavor profile, by using unique ingredients. - **Grocery Industry:** Creating healthy convenience food options to accommodate the busy lifestyle of consumers can be thought of as a promising disruptive innovation opportunity in the grocery industry. - **Fast Food/chain Restaurant Industry:** As the fast-food/chain restaurant industry continues to grow and evolve, the integration of calorie-conscious food products such as Light & Crispy Base Pizzas into their menus could position them for future disruption and success. ## Related on Trend Hunter - [Flavorful Fakeaway Frozen Pizzas](https://www.trendhunter.com/trends/new-yorkstyle-frozen-pizza-range.md) - [Entertaining Season Frozen Pizzas](https://www.trendhunter.com/trends/goodfellas-grande-stonebaked-pizzas.md) - [Protein-Rich Frozen Cauliflower Pizzas](https://www.trendhunter.com/trends/healthy-choice-flatbread-pizzas.md) - [Takeout-Inspired Pizza Pinwheels](https://www.trendhunter.com/trends/goodfellas-pizza-pinwheels.md) - [Nutrition-Minded Pizzeria Items](https://www.trendhunter.com/trends/dominos-menu-items.md) - [Keto-Conscious Pizza Ranges](https://www.trendhunter.com/trends/srsly-low-carb-keto-pizzas.md) - [Reformulated Frozen Pizza Ranges](https://www.trendhunter.com/trends/dr-oetker-ristorante-pizzas.md) - [Takeout-Inspired Frozen Pizzas](https://www.trendhunter.com/trends/craft-pizza.md) - [Gluten-Free Frozen Pizzas](https://www.trendhunter.com/trends/carbonaut-pizzas.md)