# Limited Edition Makeup Blowouts The MAC 'Goodbyes' Sale Features Great Deals on Unique Items By Riley von Niessen | Published 2018-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/goodbyes References: [popsugar](https://www.popsugar.com/beauty/MAC-Goodbyes-Sale-2018-44898627) & [maccosmetics](https://www.maccosmetics.ca/?ndfjksd) [MAC Cosmetics](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) is helping consumers to restock their vanities in time for the summer with the introduction of its 'Goodbyes' sale this year. A range of [limited edition products](https://www.trendhunter.com/trends/annabelle-cosmetics) will have their prices slashed for the event, with many being sold for up to 40% off. A few noteworthy products that consumers can pick up on discount during the sale include the lip bullets that were collaboratively made with rapper Nicki Minaj, Extra Dimension Eye Shadow singles, the Mineralize foundation, and a number of products from its recent partnership with [makeup guru Patrick Starrr](https://www.trendhunter.com/trends/kevyn-aucoin-beauty). Once products sell out they will not be restocked for the sale, so consumers who are looking to make some purchases should act fast. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 16% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Limited Edition Makeup:** The trend of limited edition makeup products offers an opportunity for brands to create exclusivity and drive customer demand. - **Product Discount Sales:** The trend of offering discounts on unique items provides an opportunity for brands to generate sales, attract new customers, and clear stagnant inventory. - **Collaborative Partnerships:** The trend of collaborating with influencers and celebrities in the makeup industry allows brands to leverage their fan base and boost brand loyalty. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can capitalize on limited edition makeup trends to create excitement, drive sales, and retain customers through exclusivity. - **Retail:** The retail industry can benefit from product discount sales trends by offering unique discounts that attract customers, boost foot traffic, and increase overall revenue. - **Influencer Marketing:** The influencer marketing industry can seize the opportunity of collaborative partnerships between brands and influencers to create mutually beneficial relationships, reach wider audiences, and drive brand awareness. ## Related on Trend Hunter - [Affordable Makeup Offers](https://www.trendhunter.com/trends/affordable-makeup.md) - [Gold-Themed Cosmetics Calendars](https://www.trendhunter.com/trends/24k-holiday-advent-calendar.md) - [Seasonal Shopping Occasions](https://www.trendhunter.com/trends/sephora-savings-event.md) - [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Nude Lipstick Trio Sets](https://www.trendhunter.com/trends/lustreglass-lip-trio.md) - [Luxury Beauty Promotions](https://www.trendhunter.com/trends/sephora-spring-savings-event.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md)