# Gut-Friendly Cold Brew Coffees The GoodBrew Cold Brew Latte Has 75% Less Sugar Than Alternatives By Michael Hemsworth | Published 2026-06-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goodbrew-cold-brew-latte References: [refreshmentmag](https://www.refreshmentmag.com/news/celebrating-innovation-goodbrew-s-gut-friendly-rtd-coffee) & [goodbrew.us](https://www.goodbrew.us)  The GoodBrew Cold Brew Latte is a better-for-you take on the humble iced latte that transforms its formulation into a functional powerhouse that will fit in well with nutritional goals. The latte starts off with [cold brew coffee](https://www.trendhunter.com/trends/cold-brew-coffee-line) before being paired with a plant-based blend of oat and cashew beverage to offer a creamy mouthfeel. The latte is then enhanced with [prebiotic fiber](https://www.trendhunter.com/trends/iced-decaf-latte-with-fibre) for a gut-friendly recipe, while fortification sees the canned coffee offering up to 100% of the recommend daily intake for vitamins A, D and E. The GoodBrew Cold Brew Latte comes in four flavors including Coconut, Caramel, Pistachio and Mocha, which each come packaged in 250ml cans. The functional coffee products hit a number of important nutritional requirements for consumers as demand for nutritious, vegan-friendly food items with a flavorful edge surges. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 57% | Activity: 57% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gut-friendly Coffee:** Prebiotic-enhanced cold brew signals white space for beverages that combine daily caffeine rituals with digestive wellness benefits. - **Low-sugar Indulgence:** Reduced-sugar latte formats reveal demand for creamy, flavorful drinks that preserve treat-like appeal while aligning with nutritional goals. - **Vitamin-fortified Refreshment:** Canned coffees with meaningful vitamin content position functional nutrition as a convenient add-on to everyday ready-to-drink consumption. ### Industries Being Reshaped - **Ready-to-drink Coffee:** Shelf-stable and chilled latte innovations are expanding the category beyond energy and taste into wellness-led formats with broader lifestyle relevance. - **Plant-based Beverages:** Oat and cashew blends highlight opportunities for dairy-free bases that deliver premium texture, vegan positioning, and functional ingredient compatibility. - **Functional Foods:** Flavor-forward products fortified with fiber and vitamins demonstrate how better-for-you formulations can move from niche health aisles into mainstream snacking and beverage occasions. ## Related on Trend Hunter - [New Coffee Beverage Options](https://www.trendhunter.com/trends/iced-cold-brew.md) - [Hot Honey Cold Brews](https://www.trendhunter.com/trends/hot-honey-cold-brew.md) - [Canned Caramel Cold Brews](https://www.trendhunter.com/trends/caramel-cold-brew-latte.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md) - [Protein-Rich Cold Brew Coffees](https://www.trendhunter.com/trends/prs-protein-coffee.md) - [Prebiotic Canned Lattes](https://www.trendhunter.com/trends/iced-chai-latte.md) - [Expanded Ready-To-Drink Cold Brews](https://www.trendhunter.com/trends/readytodrink-cold-brew.md) - [Ready-to-Drink Protein Lattes](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes.md) - [Functional Decaf Cold Brews](https://www.trendhunter.com/trends/nolo.md)