# Bold Wordy Branding Goodbody Packaging is Dominated by Appealing Encouraging Text By Amelia Roblin | Published 2013-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goodbody-packaging References: [thedieline](http://www.thedieline.com/blog/2013/10/25/goodbody-baked-goods.html) & [toastcafe](http://www.toastcafe.com/) Different ideas and features of any given product are deliberately chosen and emphasized by means of different visual strategies by graphic designers. Goodbody packaging demonstrates a preference for the message communicated to the consumer, so the text portion of the pouches was highlighted through the use of typeface, scale, color and layout. Inside of these resealable plastic bags, one will find utterly scrumptious sweet treats that boast the nutritious classification of "healthy." A small window in the bottom of Goodbody packaging provides a sneak peek at the [brownies and assorted baked squares](https://www.trendhunter.com/trends/the-new-killer-brownie); however, the snacker is overwhelmingly informed by [TOAST Marketing](https://www.trendhunter.com/trends/hop-foundry) that these desserts are GOOD for your BODY. There is no ignoring the plump and vibrant lettering with its direct and approachable advice. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Emphasized Typography:** Opportunity for graphic designers to explore unique and impactful typography to highlight key messages. - **Healthy Snack Packaging:** Potential for packaging companies to design visually appealing packaging that promotes the health benefits of snacks. - **Transparent Window Packaging:** Opportunity to create packaging with a small window for consumers to see the product, creating excitement and anticipation. ### Who This Affects Most - **Graphic Design:** Innovation opportunities in graphic design to create visually engaging packaging that highlights key messaging. - **Food Packaging:** Potential for food packaging companies to develop packaging that emphasizes the health benefits of snacks through visual design. - **Packaging Design:** Opportunity for packaging designers to incorporate transparent windows in packaging to enhance product visibility and appeal. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Nutrition-Focused Protein Product Branding](https://www.trendhunter.com/trends/pure-protein-branding.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md)