# Adaptogenic Probiotic Tonics Good Wolf Makes Beneficial Canned Drinks with a Base of Water Kefir By Laura McQuarrie | Published 2023-05-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/good-wolf References: [bevnet](https://www.bevnet.com/news/2023/good-wolfs-new-look-less-wild-more-adaptogens) & [drinkgoodwolf](https://drinkgoodwolf.com/products/probiotic-refresher-sample-pack)  [Good Wolf’s](https://www.trendhunter.com/trends/good-dirt) canned drinks are a convenient source of probiotics, electrolytes and adaptogens, and they are both flavorful and beneficial for the gut. These non-alcoholic sparkling drinks with no added sugar help to support recovery, stress reduction and brain balance in the form of delicious flavors like Piña Colada, Marionberry and Hibiscus Bloom. Good Wolf positions its fermented, non-alcoholic, [probiotic-packed drinks](https://www.trendhunter.com/trends/probioticinfused-sparkling-beverage) as better-for-you alternatives to sodas, flavored sparkling waters and sugary sports drinks. [Water kefir](https://www.trendhunter.com/trends/fizzy-probiotic-drinks) is the base of the brand’s Probiotic Refreshers, and it also appeals to consumers who are looking for similar benefits to kombucha but without the harsh, tangy or sour flavor or vinegary aroma. The probiotic tonic brand recently relaunched under new ownership and its new look conveys more of its adaptogenic benefits. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 68% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Adaptogenic Tonics:** Opportunities exist to disrupt the non-alcoholic beverage industry by creating adaptogenic tonics that benefit gut health and brain balance. - **Non-alcoholic Probiotic Drinks:** Disruptive innovation opportunities are available to create non-alcoholic sparkling drinks with no added sugar that contain probiotics and electrolytes. - **Water Kefir-based Drinks:** The beverage industry has opportunities to create drinks that utilize water kefir as a base for consumers looking for probiotic benefits without the harsh flavor of kombucha. ### Industries Being Reshaped - **Non-alcoholic Beverages:** The non-alcoholic beverage industry is ripe for disruption through the creation of adaptogenic tonics that offer probiotic and electrolyte benefits. - **Probiotic Supplements:** Opportunities exist within the supplements industry to develop non-pill probiotic supplements in the form of canned drinks that provide the benefits of gut health and brain balance. - **Functional Foods and Beverages:** Functional food and beverage companies have the potential to create innovative new products using water kefir as a base for probiotic drinks that deliver adaptogenic benefits. ## Related on Trend Hunter - [Probiotic Sparkling Waters](https://www.trendhunter.com/trends/probiotic-sparkling-water.md) - [Adaptogenic Sparkling Waters](https://www.trendhunter.com/trends/sekwl.md) - [Pineapple-Flavored Probiotic Drinks](https://www.trendhunter.com/trends/wildwonder-probiotic-drinks.md) - [Non-Alcoholic Functional Tonics](https://www.trendhunter.com/trends/mood-by-boochcraft.md) - [Non-Alcoholic Functional Spirits](https://www.trendhunter.com/trends/functional-spirits.md) - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Sparkling Super Beverages](https://www.trendhunter.com/trends/all-phenoms-drinks.md) - [Nootropic-Packed Alcohol-Free Cocktails](https://www.trendhunter.com/trends/smiling-wolf-drinks.md) - [Canned Water Kefirs](https://www.trendhunter.com/trends/sparkling-water-kefir.md)