# Holistic Beverage Branding Good Tea Packaging is Healthy for the Drinker and the Planet By Amelia Roblin | Published 2011-11-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/good-tea-packaging References: [thedieline](http://www.thedieline.com/blog/2011/11/22/concept-packaging-good-tea.html) & [behance.net](http://www.behance.net/gallery/GOOD-tea-Beverage-packaging-concept/2206636) Products that can claim to be good for human health and easy on the environment are relatively rare yet exceedingly attractive to many consumers. Good Tea packaging seems to fit this category with its earthy appearance and its health-promoting contents. The [brown kraft paper or cardboard boxes](https://www.trendhunter.com/trends/tetra-brik-aseptic) maintain an untampered texture and color and are printed with minimal ink. Each carton uses just two pigments for the delicate leafy patterns on the ends and the custom typeface that spells out the product's name. As long triangular prisms, the boxes can stand longways or tall. When turned upwards the D has been turned into a steaming cup of tea. The delightful illustrations of Good Tea packaging by Gary Wai-man Kwok have the outside mirroring the marvelous flavors within. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 79% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Healthy Packaging:** Opportunity for disruptive innovation in developing packaging that is both good for human health and environmentally friendly. - **Minimalistic Design:** Opportunity for disruptive innovation in creating packaging with minimal ink usage and simple, clean designs. - **Eco-friendly Materials:** Opportunity for disruptive innovation in utilizing sustainable materials like brown kraft paper or cardboard for packaging. ### Where This Applies - **Beverage Packaging:** Opportunity for disruptive innovation in the beverage packaging industry by incorporating healthy and eco-friendly elements. - **Sustainable Packaging:** Opportunity for disruptive innovation in the sustainable packaging industry by designing minimalistic and visually appealing packaging solutions. - **Health and Wellness:** Opportunity for disruptive innovation in the health and wellness industry by creating products with packaging that promotes both physical and environmental well-being. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md)