# Do-Good Pizza Taste Tests The Good Tastes Better Social Experiment Sees Purpose Impact Perception By Laura McQuarrie | Published 2024-11-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/good-tastes-better-social-experiment References: [streetinsider](https://www.streetinsider.com/PRNewswire/Newmans+Own%2C+Inc.+Good+Tastes+Better%E2%84%A2+Social+Experiment+Determines+if+Brand+Purpose+Affects+Consumer+Preference/23997217.html) & [newmansown](https://newmansown.com/goodtastesbetter)  Price can significantly influence consumer perceptions, potentially altering responses in a blind taste test, and Newman's Own conducted the Good Tastes Better social experiment to determine if brand purpose affects consumer preference. The social experiment took the form of a blind taste test with undisclosed brand names, and participants were asked to sample slices of [frozen pizza](https://www.trendhunter.com/trends/dr-oetker-suprema) accompanied by different descriptions. While some slices highlighted a company's commitment to giving 100% of profits to children, others were linked to feeding corporate greed. As a result, consumers consistently gave higher ratings to the pizza slices where 100% of profits help kids facing adversity, claiming it tasted better. But it turns out that both frozen slices served to participants were the same, [Newman's Own Margherita Pizza](https://www.trendhunter.com/trends/newmans-own-stonefired-crust-pizzas). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 58% | Activity: 77% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Purpose-driven Marketing:** Brands emphasizing social impact in their purpose-driven marketing narratives can boost consumer preference and brand loyalty. - **Blind Taste Tests:** Conducting blind taste tests allows companies to isolate product quality from brand perceptions, offering genuine consumer feedback. - **Perception-based Pricing:** Adjusting pricing strategies based on perceived social value creates opportunities for brands to influence consumer decisions. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can leverage social purpose to differentiate and elevate product appeal in a saturated market. - **Marketing and Advertising:** Innovative marketing approaches that highlight social good can transform advertising efforts and strengthen brand positioning. - **Non-profit and Social Enterprises:** Non-profits and social enterprises can partner with consumer brands to enhance their impact through mutually beneficial collaborations. ## Related on Trend Hunter - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Stone-Fired Frozen Pizzas](https://www.trendhunter.com/trends/newmans-own-stonefired-crust-pizzas.md) - [Value-Focused Frozen Pizzas](https://www.trendhunter.com/trends/dr-oetker-ristorante-pizza.md) - [Flavorful Fakeaway Frozen Pizzas](https://www.trendhunter.com/trends/new-yorkstyle-frozen-pizza-range.md) - [Pay-What-You-Want Pizza Trucks](https://www.trendhunter.com/trends/pay-what-you-want-pizza-truck.md) - [Extreme Beverage Taste Tests](https://www.trendhunter.com/trends/blind-taste-test.md) - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md) - [Value-Driven QSR Campaigns](https://www.trendhunter.com/trends/who-likes-pizza.md)