# Cheeky Infant Formula Campaigns Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign By Kalin Ned | Published 2025-09-11 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/good-start References: [goodstartbaby](https://goodstartbaby.ca/pages/suckit)  The [Good Start®](https://www.trendhunter.com/trends/good-start-organic-infant-formula) infant formula brand has initiated a new marketing campaign titled 'Suck It.' This initiative is designed to address and counter the social stigma and judgment often experienced by parents regarding infant feeding methods. Developed in collaboration with several major agencies, the 'Suck It' campaign employs a confrontational and empowering tone to support parental choices, whether they involve breastfeeding, formula-feeding, or a combination of both. Through this initiative, Good Start® utilizes a multi-channel approach that includes traditional broadcast media, digital platforms, influencer partnerships, and public relations efforts. Tangible elements of the campaign include branded bottle sleeves and a limited-release gift set for new families. A significant philanthropic component is also integrated, with a pledge to donate packages of formula to a national food bank organization for every individual who registers on a dedicated website. Image Credit: Good Start® ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 75% | Activity: 78% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Empowerment-driven Marketing:** Marketing campaigns that embrace an empowering tone can effectively combat social stigmas and redefine consumer perceptions, especially in sensitive areas such as parenting choices. - **Multi-channel Engagement:** Utilizing a multi-channel approach, including digital and traditional media, allows brands to reach diverse audiences more effectively and foster a comprehensive community around their message. - **Cause-integrated Branding:** Incorporating philanthropic elements into branding campaigns can create shared value, simultaneously promoting social good and enhancing brand image. ### Where This Applies - **Infant Nutrition:** The infant nutrition industry is seeing innovative marketing techniques that address consumer concerns and social stigmas around feeding methods. - **Advertising and Marketing:** The advertising industry is embracing bold, stigma-challenging campaigns that empower consumers and catalyze social change. - **Philanthropy and Corporate Responsibility:** Industries focused on corporate responsibility are integrating charitable components into business strategies to align with consumer values and enhance brand equity. ## Related on Trend Hunter - [Stigma-Breaking Motherhood Billboards](https://www.trendhunter.com/trends/molly-baz1.md) - [Plant-Based Infant Formula Campaigns](https://www.trendhunter.com/trends/plantbased-infant-formula.md) - [Organic Milk-Focused Campaigns](https://www.trendhunter.com/trends/this-milk-means-business.md) - [Honest Parenthood Initiatives](https://www.trendhunter.com/trends/love-without-measure.md) - [Infant Digestive Health Campaigns](https://www.trendhunter.com/trends/infant-digestive-health.md) - [Baby Gut-Focused Educational Campaigns](https://www.trendhunter.com/trends/little-gut.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Free-From Infant Formulas](https://www.trendhunter.com/trends/good-start-organic-infant-formula.md) - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md)