# Back-to-School Loyalty Sweepstakes The Good Rewards Anniversary Sweepstakes is Launching Now By Michael Hemsworth | Published 2023-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/good-rewards-anniversary-sweepstakes References: [drugstorenews](https://drugstorenews.com/general-mills-fetch-kick-back-school-sweepstakes) & [generalmills](https://www.generalmills.com)  The Good Rewards Anniversary Sweepstakes has been announced by Fetch and General Mills as a new promotion that will help to get consumers ready to head back to the classroom in the fall. The sweepstakes will provide three winners with a 13-inch MacBook Air along with a range of General Mills products from brands like [Cheerios](https://www.trendhunter.com/trends/general-mills-americas-250th-birthday), Totino's Yoplait and [Pillsbury](https://www.trendhunter.com/trends/holiday-cookie-products). The sweepstakes can be entered through August 1, 2023 by simply joining the Good Rewards loyalty program for free on the Fetch app or through mail with existing members being automatically entered for their chance to win. Senior Manager, Loyalty and Rewards at General Mills KC Glaser spoke on the Good Rewards Anniversary Sweepstakes saying, "Because of this loyalty program, consumers are more aware of the breadth of [General Mills'](https://www.trendhunter.com/trends/virtual-tailgating) portfolio and can differentially engage with our beloved brands. We are looking forward to applying what we've learned to make year two even better." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 4% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Back-to-school Promotions:** Disruptive innovation opportunity: Create innovative promotions and sweepstakes that attract consumers during the back-to-school season. - **Loyalty Programs:** Disruptive innovation opportunity: Develop unique loyalty programs that enhance consumer engagement and increase brand awareness. - **Brand Portfolio Awareness:** Disruptive innovation opportunity: Implement strategies to increase consumer awareness of a company's portfolio of brands, leading to differential engagement. ### Sectors Adopting This - **Consumer Goods:** Disruptive innovation opportunity: Integrate digital loyalty programs into consumer goods marketing to enhance brand loyalty and engage with customers. - **Technology:** Disruptive innovation opportunity: Develop loyalty program apps and platforms that provide a seamless user experience and make it easy for customers to participate. - **Education:** Disruptive innovation opportunity: Collaborate with educational institutions to create back-to-school promotions that align with academic needs and requirements. ## Related on Trend Hunter - [Brand-Specific Reward Programs](https://www.trendhunter.com/trends/good-rewards-loyalty-program.md) - [Free Grocery Sweepstakes Promotions](https://www.trendhunter.com/trends/grocery-outlet.md) - [Playful Back-to-School Sweepstakes](https://www.trendhunter.com/trends/sunkist-merch.md) - [Travel-Focused Summer Campaigns](https://www.trendhunter.com/trends/national-sweepstakes.md) - [Dinner Cereal Sweepstakes](https://www.trendhunter.com/trends/cereal-for-dinner.md) - [Goat Cheese-Themed Sweepstakes](https://www.trendhunter.com/trends/goat-cheese-for-days-sweepstakes.md) - [Outdoor-Themed Summer Sweepstakes](https://www.trendhunter.com/trends/summer-sweepstakes1.md) - [Interactive Menu Games](https://www.trendhunter.com/trends/supersized-sweeps.md) - [Large-Scale Livestream Giveaways](https://www.trendhunter.com/trends/the-big-reward.md)