# Coconut Farmer Campaigns So Delicious Dairy Free Recently Launched the Good People Loop Program By Grace Mahas | Published 2021-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/good-people-loop-program References: [sodeliciousdairyfree](https://sodeliciousdairyfree.com/about-us/our-impact/equity-and-inclusion) [So Delicious Dairy Free](https://www.trendhunter.com/trends/free-your-mind) recently launched the Good People Loop program, which supports coconut farmers in its supply chain. In celebration of World Coconut Day (on September 2nd), the brand is inviting all coconut-loving and [dairy-free fans](https://www.trendhunter.com/trends/the-pint-of-no-return) to join the initiative as well. Coconuts have grown in popularity, especially in light of the growing plant-based movement, however, many people are unaware of where—or who—these coconuts come from or the issues they face. The new campaign seeks to educate consumers and to help bring attention to the people behind the delicious fruit. To help educate the public, the brand teamed up with famed Filipina photojournalist Xyza Cruz Bacani to take eye-catching images of Filipino coconut farmers. Fans can purchase the limited edition prints as part of the So Delicious’ limited edition World Coconut Day Bundle. The bundle also includes four So Delicious coconut milk frozen treats and coupons for free [coconut milk yogurt](https://www.trendhunter.com/trends/organic-nondairy-coconut-beverage). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 71% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Farm-to-consumer Initiatives:** The Good People Loop program can inspire businesses to create similar initiatives that support and educate farmers within their supply chain. - **Limited-edition Collaborations:** Creating limited edition collaborations with artists or photographers can bring attention to important social issues and educate consumers in an exciting way. - **Sustainable Sourcing:** More companies might seek to invest in sustainable and ethical sourcing practices in response to growing demand and consumer awareness. ### Who This Affects Most - **Food and Beverage:** Businesses in the food and beverage industry can integrate similar programs to support and educate farmers within their supply chains. - **Art and Design:** Art and design industries can collaborate with companies on projects that bring awareness to important social issues and support impactful initiatives. - **Sustainability:** Businesses in the sustainability industry can partner with companies on sustainable sourcing initiatives that prioritize ethical practices and support marginalized communities. ## Related on Trend Hunter - [Immersive Dairy-Free Summer Campaigns](https://www.trendhunter.com/trends/free-your-mind.md) - [Branded Dairy-Free Challenges](https://www.trendhunter.com/trends/dairyfree-february.md) - [Charitable Vegan Coconut Spreads](https://www.trendhunter.com/trends/kokada.md) - [Plant-Based Coconut Dessert Pots](https://www.trendhunter.com/trends/the-coconut-collab.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [Plant-Based Coffee Campaigns](https://www.trendhunter.com/trends/minor-figures-1.md) - [Fair Wage-Supporting V-Day Campaigns](https://www.trendhunter.com/trends/cocoamitment-campaign.md) - [Multisensory Dairy-Free Pop-Ups](https://www.trendhunter.com/trends/the-pint-of-no-return.md)