# Personalized Wine Clubs Good Pair Days Helps People Find Wine to Match Their Preferences By Laura McQuarrie | Published 2019-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/good-pair-days References: [thedieline](https://thedieline.com/blog/2019/12/10/sharing-is-caring-but-so-is-pairing) & [goodpairdays](https://www.goodpairdays.com/) Good Pair Days, dubbed "the [Netflix](https://www.trendhunter.com/trends/love-is-wine) of wine," gives consumers the chance to discover wines that suit their taste preferences and have them conveniently delivered on a [monthly basis](https://www.trendhunter.com/trends/wine-club-selection). For many, the experience of choosing wine can be one that's confusing and intimidating, often leaving people to make a choice on little more than the design of the label. Good Pair Days offers a different kind of experience that's centered on fun and personalization, getting members excited about [building wishlists and rating the selections](https://www.trendhunter.com/trends/firstleaf-ai) they've tried. The journey with Good Pair Days begins by answering a few questions to determine a user's level of expertise, some of the qualities that they enjoy in food and beverages, health preferences, personal budget and sense of adventure. Image Credit: Good Pair Days ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Personalized Wine Subscriptions:** Wine clubs tailored to individual tastes are growing in popularity as consumers demand greater personalization in their purchasing experiences. - **Alcohol E-commerce:** Online sales of alcohol are a burgeoning industry, with companies like Good Pair Days offering a convenient and personalized way to purchase wine. - **Interactive Consumer Experiences:** More businesses are looking for ways to engage and excite customers through interactive experiences that blend personalization with education and entertainment. ### Industries Being Reshaped - **Wine & Spirits:** The wine and spirits industry is ripe for disruption as more companies leverage technology to offer personalized experiences to wine drinkers. - **E-commerce:** Online retailers are seeing significant growth in alcohol sales and personalized subscription services, making it a promising market for innovation. - **Consumer Goods:** The trend towards personalized experiences is not limited to alcohol, with companies across the consumer goods industry exploring ways to create interactive and personalized experiences for their customers. ## Related on Trend Hunter - [AI-Recommended Wine Apps](https://www.trendhunter.com/trends/sippd.md) - [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md) - [Gamified Wine Kits](https://www.trendhunter.com/trends/the-grape-detective.md) - [Non-Alcoholic Wine Clubs](https://www.trendhunter.com/trends/nonalcoholic-wine-club.md) - [Unique Wine Club Subscriptions](https://www.trendhunter.com/trends/saldo-wine-collective.md) - [Next-Gen Wine Clubs](https://www.trendhunter.com/trends/rookie-club.md) - [Personalized Wine Recommendation Apps](https://www.trendhunter.com/trends/personalized-wine-recommendation-app.md) - [Wine Intelligence Tools](https://www.trendhunter.com/trends/firstleaf-ai.md) - [Charming Wine Tastings](https://www.trendhunter.com/trends/february-wine-tasting.md)