# Organic Cooking Alternatives Good Oil Porduces Hemp Oil Instead of Olive Oil By Robyn Currie | Published 2010-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/good-oil References: [coolhunting](http://www.coolhunting.com/food-drink/good-oil.php) & [goodwebsite.us](http://www.goodwebsite.us.com/) The UK-based 'Good Oil' is breaking into the oil market with their commitment to organic, pesticide-free [hemp oil](https://www.trendhunter.com/trends/cannabis-infused-cooking-oils). They are hoping to reduce our use of [other oils](https://www.trendhunter.com/trends/healthy-cooking-oil1), with the more healthy hemp variety. Plus, the company has a great name, so who wouldn't want to eat something that has the word 'good' in the title? Good Oil also offers a whole line of [salad dressings and mayonnaise](https://www.trendhunter.com/trends/organic-salad-dressings) -- all made with hemp. **Implications** - Consumers are growing increasingly more aware of environmental issues, resulting in more weight being placed on the importance of eco-friendly products. Businesses can attract new customers by creating alternative, organically produced products. The power of a simple, straight-forward product name is not to be underestimated, as buyers are attracted to honest and positive brand names. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Products:** Creating alternative, organically produced products can attract new customers. - **Consumer Awareness:** Consumers are growing increasingly more aware of environmental issues and are seeking eco-friendly options. - **Positive Branding:** Honest and positive brand names can attract buyers to products. ### Where This Applies - **Organic Food Industry:** The increasing demand for eco-friendly alternatives creates opportunities within the organic food industry. - **Healthy Cooking Oil Industry:** The rise in popularity of organic cooking alternatives, such as hemp oil, presents opportunities within the healthy cooking oil industry. - **Salad Dressing and Condiment Industry:** The production of hemp-based salad dressings and mayonnaise taps into the demand for organic and eco-friendly condiments. ## Related on Trend Hunter - [Fresh Homegrown Cooking Oils](https://www.trendhunter.com/trends/good-cooking-oils.md) - [Seed Oil-Free Salad Dressings](https://www.trendhunter.com/trends/comprehensive-brand-refresh.md) - [Veggie-Made Avocado Oil Snacks](https://www.trendhunter.com/trends/good-health-veggie-snacks.md) - [Omega-Rich Hummus Dips](https://www.trendhunter.com/trends/hope-foods-organic-hummus.md) - [Sustainable Cooking Oil Initiatives](https://www.trendhunter.com/trends/clean-oil-crew.md) - [Clean-Fried Food Menus](https://www.trendhunter.com/trends/fried-food-menu.md) - [Potent Quality Avocado Oils](https://www.trendhunter.com/trends/pure-organic-avocado-oil.md) - [Fresh Homegrown Sunflower Oils](https://www.trendhunter.com/trends/sunflower-oil-high-oleic.md) - [Olive Oil Cheeses](https://www.trendhunter.com/trends/olive-oil-cheese.md)