# Underwater Adventure Adverts 'Good Night' Brings a Wonderful World of Imagination to Statoil By Matt Ho | Published 2012-01-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/good-night References: [cartoonbrew](http://www.cartoonbrew.com/advertising/good-night-by-david-prosser.html) & [studioaka.squarespace](http://studioaka.squarespace.com/latest-news/2011/11/3/goodnight-statoil.html) London's StudioAKA recently created an ad for Norwegian energy company Statoil called 'Good Night,' which is a beautiful blend of live action and CG animation. The story behind Good Night starts off with a girl asking her father what he does for a living. From there he describes his job as a treasure hunter and soon, the audience is transported into an underwater adventure. The father and daughter go through a sea world filled with gigantic octopuses and luminous jellyfish as they try to find treasure. The narration is [heartwarming](https://www.trendhunter.com/trends/synchrony-bank) and the seamless blend of live action and animation is wonderfully executed. The concept of Good Night is well thought-out and brings a [playful imaginative element](https://www.trendhunter.com/trends/canva-spotlights) that engages the audience. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 9% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **CG Animation Adverts:** The seamless blend of live action and CG animation executed in the 'Good Night' ad presents an opportunity for CG animation adverts to become more popular in the advertising industry. - **Imaginative Storytelling:** The concept of Good Night's imaginative storytelling with a heartwarming narration presents an opportunity for more brands to engage their audience through creative storytelling. - **Underwater-themed Marketing:** The underwater adventure theme presented in the 'Good Night' ad presents an opportunity for brands to incorporate the underwater theme in their marketing to create a playful and imaginative element for their audience. ### Who This Affects Most - **Advertising:** The 'Good Night' ad presents an opportunity for more creative and engaging advertising campaigns, especially in the CG animation style. - **Energy:** The 'Good Night' ad presents an opportunity for energy companies to showcase their work in a more creative and engaging way that appeals to a wider audience. - **Entertainment:** The playful and imaginative elements showcased in the 'Good Night' ad present an opportunity for entertainment companies to incorporate similar themes into their productions. ## Related on Trend Hunter - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Personalized AI Bedtime Stories](https://www.trendhunter.com/trends/good-night-bedtime-stories.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Warm Tech Holiday Campaigns](https://www.trendhunter.com/trends/a-friend-for-christmas.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [AI Bedtime Stories](https://www.trendhunter.com/trends/ai-bedtime-stories.md)