# Relaxing Nighttime Drinks The Good Night Drink Naturally Helps You Ease into Sleep By Laura McQuarrie | Published 2014-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/good-night-drink References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/05/goodnightdrink-drinkndream.html) & [goodnightdrink](http://www.goodnightdrink.com/) The Good Night Drink is Austria's premium [natural relaxing beverage](https://www.trendhunter.com/trends/nello), developed to reduce stress and promote a restful night's sleep. When you think of drinks at night, usually what comes to mind is something alcoholic, which also usually implies that there's social activity or a hopping bar, but Good Night Drink is just the opposite of all this. Although it's packaged in an energy drink-like can, the dreamy moon, stars and the bold "Good Night" on the cans clearly help to identify it as a sort of anti-energy drink. The [slightly carbonated relaxing drink](https://www.trendhunter.com/trends/happi-dreams) contains extracts of valerian, rose hip and [lavender extract](https://www.trendhunter.com/trends/lavender-smoothie), as well as the flavor of a cactus fig. For a peaceful sleep, it's suggested that the beverage be consumed 30 to 45 minutes before bedtime. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 49% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Natural Relaxing Beverages:** The rise of natural relaxing beverages like The Good Night Drink presents opportunities for companies to tap into the growing consumer demand for stress reduction and improved sleep. - **Anti-energy Drinks:** The emergence of anti-energy drinks, such as The Good Night Drink, offers a disruptive innovation opportunity to provide an alternative to traditional energy drinks and cater to a different consumer need. - **Non-alcoholic Nighttime Drinks:** The popularity of non-alcoholic nighttime drinks, exemplified by The Good Night Drink, opens up avenues for beverage companies to create refreshing and sleep-promoting alternatives to alcoholic beverages for evening consumption. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore the potential of natural relaxing drinks like The Good Night Drink to expand their product offerings and attract health-conscious consumers. - **Wellness Industry:** The wellness industry can leverage the demand for stress reduction and better sleep by incorporating natural relaxing beverages like The Good Night Drink into their range of products and services. - **Alternative Drinks Market:** The alternative drinks market has a chance to disrupt the traditional energy drink market by introducing innovative products like The Good Night Drink that cater to consumers seeking relaxation and improved sleep. ## Related on Trend Hunter - [Sleep-Supporting Protein Drinks](https://www.trendhunter.com/trends/premier-protein-good-night.md) - [Relaxing Botanical-Infused Milks](https://www.trendhunter.com/trends/bedtime-milk.md) - [Botanical Bedtime Lattes](https://www.trendhunter.com/trends/sleeptime-superlatte.md) - [Sleep-Supporting Mocktails](https://www.trendhunter.com/trends/sleepy-girl-mocktail.md) - [Relaxing CBN Shots](https://www.trendhunter.com/trends/dreamland-by-blaze-n-chill.md) - [Calming Canned Teas](https://www.trendhunter.com/trends/relax-by-blue-bear.md) - [Modern Sleep-Promoting Teas](https://www.trendhunter.com/trends/caffeinefree-tea-collection.md) - [Relaxing Nootropic Refreshments](https://www.trendhunter.com/trends/peak-mood-drinks-unwind.md) - [Alcohol-Free Calming Beverages](https://www.trendhunter.com/trends/wine-down.md)