# Offbeat Autumn Knits The Good Night, Day Label Offers Warm, Seldom Seen Garments By Jordy E | Published 2012-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/good-night-day References: [missmoss.co.za](http://www.missmoss.co.za/) & [goodnightday.bigcartel](http://goodnightday.bigcartel.com/) Good Night, Day is a Canadian clothing company that was founded and now independently run by Tara-Lynn Morrison. The designer aims to imbue her brand with a [minimalist meets modern feel](https://www.trendhunter.com/trends/studio-nicholson-1) with an assortment of [handmade pieces](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills). Features on Morrison ran in Vogue Germany, Refinery 29 and Miss Moss have brought well-deserved publicity to her autonomous label. Its specific [focus on knits](https://www.trendhunter.com/trends/herdsman-sweater-collection) brings forward one of a kind looks for fall via shawls, cowls, turbans, fisherman style toques and alpaca collars. On top of being distinguished by a unique feel, yet to be mastered by similar fashion houses, Good Night, Day’s fall pieces are also practical. The knits are exceedingly warm, sheltering buyers from crisp autumn weather. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Meets Modern Fashion:** Disruptive innovation opportunity: Create a fashion brand that combines minimalist and modern elements to attract a niche market. - **Handmade Knitwear:** Disruptive innovation opportunity: Develop a business specializing in handmade knitwear that offers unique and one-of-a-kind designs for the fall season. - **Practical and Warm Clothing:** Disruptive innovation opportunity: Create a brand that focuses on producing practical and warm clothing items for autumn, offering innovative designs and materials. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity: Incorporate technology and sustainable materials into fashion design processes to create innovative and eco-friendly clothing. - **Handicrafts:** Disruptive innovation opportunity: Use advanced machinery and automation to transform traditional handicrafts into scalable businesses. - **Outdoor Apparel:** Disruptive innovation opportunity: Develop outdoor apparel using cutting-edge materials and technologies to offer superior protection and comfort in challenging weather conditions. ## Related on Trend Hunter - [Handcrafted Fall Knitwear](https://www.trendhunter.com/trends/atelier-solana.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Comfortable Sophisticated Knit Fashion](https://www.trendhunter.com/trends/kerisma-knits.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Hand- Knitted Joint Apparel](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [High-End Bohemian Knitwear](https://www.trendhunter.com/trends/alanui-2.md) - [Premium Menswear Capsules](https://www.trendhunter.com/trends/classic-staples-remastered-collection.md) - [Versatile Family-Friendly Beanies](https://www.trendhunter.com/trends/laolao.md)