# Mood-Boosting Sodas Rowdy Mermaid's Good Mood Soda Contains Beneficial Botanicals By Laura McQuarrie | Published 2023-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/good-mood-soda References: [newhope](https://www.newhope.com/products-and-trends/marchapril-nfm-new-products-spotlight/gallery?slide=5) & [rowdymermaid](https://rowdymermaid.com/)  Modern functional beverage company [Rowdy Mermaid](https://www.trendhunter.com/trends/functional-soda) is introducing Good Mood Sodas, which put a twist on the classic soda experience with feel-good ingredients. Available in varieties like Orange, Lemon Lime, Grape and Cola, these better-for-you functional beverages are made with fruits, herbs and botanicals. In these canned beverages, the brand uses full-spectrum ashwagandha root extract that's sustainably sourced and GRAS-certified. As the demand for better-for-you sodas rises, more companies are introducing products with natural sweeteners and other healthy ingredients that appeal to health-conscious consumers. Ingredient-conscious consumers are increasingly interested in better-for-you sodas that contain fewer calories and less sugar than traditional sodas. These healthier drinks are a popular alternative for those looking for a refreshing beverage without the risks associated with sugary drinks. In fact, Good Mood Soda's cans of Cola boast just [five grams of sugar](https://www.trendhunter.com/trends/perfy-cherry-cola). Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 91% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverages:** The rise of functional beverages that use better-for-you ingredients presents an opportunity for companies to introduce drinks with feel-good botanicals for mood-boosting effects. - **Natural Sweeteners:** As consumers become more ingredient-conscious, the demand for sodas made with natural sweeteners like those used in Rowdy Mermaid's Good Mood Sodas present an opportunity for companies to introduce innovative sweetening options. - **Less Sugar Sodas:** The popularity of healthier drink alternatives presents an opportunity for companies to introduce low-sugar sodas with natural ingredients that still offer a refreshing beverage experience. ### Where This Applies - **Functional Beverages Industry:** Rowdy Mermaid's Good Mood Sodas provide an opportunity for beverage companies to innovate with functional beverages that incorporate mood-boosting ingredients for health-conscious consumers. - **Natural Sweeteners Industry:** As the demand for better-for-you sodas rises, companies in the natural sweeteners industry can introduce innovative sweetening options that cater to ingredient-conscious consumers. - **Low-sugar Beverages Industry:** The popularity of low-sugar options presents an opportunity for companies in the beverage industry to create sodas with natural ingredients that still provide a refreshing beverage experience, like the Good Mood Sodas from Rowdy Mermaid. ## Related on Trend Hunter - [Uplifting Functional Sodas](https://www.trendhunter.com/trends/functional-soda.md) - [Non-Alcoholic Functional Tonics](https://www.trendhunter.com/trends/mood-by-boochcraft.md) - [Mood-Boosting Prebiotic Sodas](https://www.trendhunter.com/trends/daytrip-prebiotic-sodas.md) - [Refreshing Wellness Sodas](https://www.trendhunter.com/trends/super-soda.md) - [Prebiotic Mushroom Sodas](https://www.trendhunter.com/trends/good-dirt.md) - [Functional Mood Beverages](https://www.trendhunter.com/trends/dialed-mood.md) - [Emotional Utility Beverages](https://www.trendhunter.com/trends/emotional-utility-beverage.md) - [Ultra-Modern Functional Sodas](https://www.trendhunter.com/trends/vibe.md) - [Mood-Boosting Sparkling Water](https://www.trendhunter.com/trends/baloo.md)