# Haute Milk Packaging ‘Good Milk' is Available in Aluminum Cans & Tetra Pak By Tiana Reid | Published 2010-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/good-milk References: [thedieline](http://www.thedieline.com/blog/2010/07/good-milk.html#more) & [studioin.ru](http://www.studioin.ru/en) Part of a collaboration with the Russian-based packaging company Studioin, ‘Good Milk’ is now available in aluminum cans and [Tetra Pak](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge). The radical new look for the milk company is an attempt to re-brand milk to the modern and forward-thinking crowd. What’s more, this new packaging serves as a more portable option, especially since many of us are reluctant to carry around those mini milk cartons. Would you trade your can of [Coke](https://www.trendhunter.com/trends/the-recipe-remix) for a can of Good Milk? ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** The use of aluminum cans and Tetra Pak for milk packaging provides an opportunity for sustainable packaging options to reduce waste and promote eco-friendly alternatives. - **Innovative Branding:** The radical new look for Good Milk showcases an opportunity for innovative branding strategies to attract the modern and forward-thinking consumer demographic. - **Convenience and Portability:** The introduction of milk in aluminum cans and Tetra Pak offers a disruptive opportunity in providing a convenient and portable option for consumers on the go. ### Sectors Adopting This - **Food and Beverage Packaging:** The use of aluminum cans and Tetra Pak in milk packaging presents an opportunity for the food and beverage packaging industry to explore more sustainable and innovative packaging solutions. - **Dairy Industry:** The re-branding of milk with a modern and forward-thinking image presents a disruptive opportunity for the dairy industry to appeal to a new segment of consumers. - **Consumer Goods:** The introduction of milk in aluminum cans and Tetra Pak presents a disruptive opportunity for the consumer goods industry to explore new packaging formats that provide convenience and appeal to modern consumer preferences. ## Related on Trend Hunter - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md) - [Canned Candy-Flavored Milk Drinks](https://www.trendhunter.com/trends/canned-milk-drinks.md) - [Flatpack Sheet-Style Oat Milks](https://www.trendhunter.com/trends/flat-pack-oat-milk.md) - [Portable Portion Milk Products](https://www.trendhunter.com/trends/onthego-milk.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Plant-Based Milk Packaging](https://www.trendhunter.com/trends/plant-based-milk-packaging.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md)