# Emotionally Connected Fashion 'good hYOUman' Encourages Healing Through Shared Experiences By Andrew Robertson | Published 2012-06-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/good-hyouman References: [roozt](http://www.roozt.com/good-hYOUman/index.html) & [goodhyouman](http://www.goodhyouman.com/) After losing his father to Lymphoma, Brett Novek started good hYOUman as a way of keeping the memory of his dad alive and as a place where other people could also [share their life-changing stories](https://www.trendhunter.com/trends/mentaljourney). Ten percent of all proceeds from the [clothing line goes towards helping](https://www.trendhunter.com/trends/power-in-pink) the roughly 90,000 people diagnosed with Leukemia and Lymphoma every year. The stories that people share on the company's website not only help raise awareness towards the individuals struggling with life-threatening diseases but they are also a way of healing through sharing a deeply emotional experience. As the social business says, "everyone has a story, and we get out inspiration from the stories you share with us." **Contact Information** good hYOUman [website](http://www.goodhyouman.com/) good hYOUman on [Facebook](http://www.facebook.com/pages/Good-hYOUman/188408641183816) good hYOUman on [Twitter](https://twitter.com/#!/goodhYOUman) ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Storytelling:** Utilize emotional storytelling to create a deeper connection with consumers and inspire them to engage with the brand on a more personal level. - **Social Impact Fashion:** Incorporate social impact initiatives into fashion brands to not only make a positive difference in the world but also build a loyal customer base who aligns with the brand's values. - **Healing Through Shared Experiences:** Create platforms or communities that allow individuals to share their personal experiences and stories, providing a therapeutic outlet and fostering a sense of connection. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can differentiate themselves by incorporating emotional storytelling and social impact initiatives into their brand narrative, resonating with consumers who value authenticity and purpose-driven companies. - **Social Entrepreneurship:** The rise of social entrepreneurship allows for the creation of meaningful businesses that address societal issues and empower individuals through shared experiences and emotional healing. - **Non-profit Organizations:** Non-profit organizations can utilize emotional storytelling and shared experiences to raise awareness and funding for important causes, fostering a sense of community and support among their audience. ## Related on Trend Hunter - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Social Good Yogurt Lines](https://www.trendhunter.com/trends/yogurtland-2.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Shared Emotional Support](https://www.trendhunter.com/trends/mentaljourney.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md)