# Flying T-shirts Illustrated People's Remarkable Visual Merchandising By Victoria Tremlin | Published 2008-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/good-hood References: [illustratedpeople](http://www.illustratedpeople.com/) & [goodhood](http://www.goodhood.com) I came across this funky [graphic T-shirt](https://www.trendhunter.com/trends/made-to-order) shop, Illustrated People, in Bricklane, London. The shop entices consumers in store with their interesting [flying T-shirt retail concept](https://www.trendhunter.com/trends/inventive-retail-strategies). The garments hang from the ceiling via a conveyor belt that rotates above shoppers heads, with the prospect of attracting them to the different designs. **Implications** - Movement generates attention, and in a society that is increasingly infamous for decreasing attention spans, this is definitely an age-old truth that has novel implications. Even something as straight-forward as rotating your products overhead, however, can set your store apart and companies looking to offer their customers a [noteworthy shopping experience](https://www.trendhunter.com/trends/nextgen-indigo) would do well not to dismiss this tactic too quickly. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Retail Experiences:** Incorporating movement and visual appeal into retail spaces to captivate customers and provide a memorable shopping experience. - **Attention-grabbing Visual Merchandising:** Using unique and creative techniques, such as hanging garments from the ceiling, to attract and engage customers in-store. - **Innovative Store Design:** Exploring unconventional store layouts and displays to differentiate from competitors and offer a fresh perspective on retail. ### Sectors Adopting This - **Fashion Retail:** Integrating creative visual merchandising concepts and interactive experiences into brick-and-mortar fashion stores to drive customer engagement and boost sales. - **Retail Design:** Providing consultancy services to retail brands to revamp their store layouts and design interactive visual merchandising installations that leave a lasting impression on customers. - **Advertising and Marketing:** Partnering with fashion retailers to create captivating advertising campaigns centered around unique in-store experiences and attention-grabbing visual merchandising. ## Related on Trend Hunter - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Playful Retail Pop-Up Installations](https://www.trendhunter.com/trends/the-joke-shop.md) - [Attention-Grabbing On-Shelf Displays](https://www.trendhunter.com/trends/mr-muscle.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md)